Senior Growth Manager - D2C - Thirsk
We’re excited to be recruiting for a Senior Growth Manager to join our D2C Marketing team.
Role Purpose
To drive sustainable, profitable D2C (Direct-to-consumer) growth by executing the D2C strategy and optimisation of customer acquisition, CRM, retention, and analytics, ensuring delivery of ambitious revenue, profitability, and subscription growth targets.
Responsibilities
* Strategic Leadership: Execute the D2C growth strategy aligned with company goals and equity value creation.
* Identify and execute growth opportunities within the channel (acquisition, CRO, CRM, retention), ensuring budget delivery and execution within allocated resources and frameworks.
* Play leading role in D2C UK Business Unit Leadership Team.
* Business Planning, Forecasting & Analysis: Lead long‑term business planning, ensuring alignment between growth strategy, operational capacity, and financial targets.
* Own month‑to‑month promotional & media planning process.
* Own month‑to‑month forecasting collaboratively with Finance, Supply Chain, and Marketing.
* Monitor performance against KPIs and take corrective actions.
* Commercial & Consumer Management: Own key D2C growth levers across acquisition, CRM, retention, and analytics; oversee performance marketing, lifecycle management, and site optimisation.
* Data & Insight Leadership: Champion data‑driven decision making, ensuring creation of dashboards, data pipelines, and performance reporting.
* People & Agency Leadership: Build and inspire a high‑performing D2C growth team and manage agencies/freelancers.
* Build a collaborative, entrepreneurial culture focused on testing, learning, and continuous improvement.
* Work closely with cross‑functional leaders in technology, supply chain, brand, people, and finance.
About you
* Experience in D2C growth – directly or extensively working with D2C brands.
* Experience in digital marketing.
* Understanding of acquisition (paid media & SEO), CRM, retention, and data analytics.
* Understanding of e‑commerce technology platforms & digital tools.
* Skilled in commercial strategy with understanding of P&L dynamics, channel read‑across and cross‑channel management.
* Experience developing and executing business plans and financial forecasts.
* Ability to interpret data and translate insight into action.
* Experience in project management.
* Skilled at managing multiple agency partners and freelancers.
* Strong stakeholder management and influencing skills.
Benefits
* Hybrid and flexible working.
* Annual bonus related to personal and company performance.
* Enhanced pension, life assurance, and enhanced maternity, paternity, sick pay, and holiday buy options.
* People and Pets First benefits, including pet‑related leave and bring‑your‑dog‑to‑work.
* Healthcare cashback plan and fertility testing.
* Privately insured medical coverage.
* Discounted pet food and lifestyle benefits.
* Retail and gym discounts, electric car scheme, and free onsite parking and charging.
* Onsite canteen, free hot drinks, and modern facilities.
Equality, Diversity & Inclusion
INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.
We also commit to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@inspiredpetnutrition.com.
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