This is your chance to join a global powerhouse in sport and lifestyle — a company with heritage, attitude, and bold plans to shake up the UK and European markets.
Backed by a major group, the brand is entering a new era: reenergised, youth-focused, and ready to lead in culture-driven sport. Build deep connections with Gen-Z audiences and own spaces where sport meets style — think HYROX, basketball, and urban fitness — not just football and cricket.
If you are hungry to make an impact and want to help write the next chapter of a global icon, read on.
You’ll help shape how a legendary brand reconnects with the next generation. You’ll work at the intersection of digital, sport, and culture. As CRM Specialist, you will be at the heart of our digital relationship with customers — helping us turn engagement into loyalty and insight into action. You’ll shape the way we communicate with our audience, using Microsoft Dynamics to deliver smart, personalised campaigns that resonate across lifestyle, sport, and culture.
You’ll work cross-functionally with eCommerce, Marketing, Merchandising, and Design teams to bring our seasonal plans to life through the CRM channel — and build journeys that speak directly to the next generation.
Planning & Forecasting
Build annual CRM growth plans tied to database acquisition and revenue goals
Forecast monthly performance based on trade plans and CRM performance insights
Monitoring & Reporting
Analyse database health, channel effectiveness, and customer behaviours
Manage the CRM campaign calendar and align it with product drops, brand moments, and cultural opportunities
Work with internal teams to gather campaign inputs (product, merch, site data)
Build personalised journeys across email, SMS, and push — using automation and segmentation tools in Microsoft Dynamics
Create touchpoints that reflect what our audience cares about — from their training routines to their streetwear picks
Content & Email Marketing
Develop high-impact CRM campaigns across channels
Collaborate with copywriters and designers to create dynamic, on-brand communications
Experience working with CRM platforms (Microsoft Dynamics or similar)
Strong analytical skills and comfort with data-driven decisions
Creative mindset with a sharp eye for timing, tone, and cultural relevance
Great career prospect and growth.