Job Title: Group Marketing and Brand Manager
Location: Hybrid – Newport/Bristol (flexible for the right candidate)
Hours: Part-time hours per week, to be discussed at interview stage)
Salary: £35,000 - £40,000 (Pro rata depending on experience )
About the Role
We are seeking a dynamic Group Marketing and Brand Manager to lead the marketing efforts for a portfolio of brands across hospitality, retail, lifestyle, and entertainment. This role will also play a key part in launching VisitNewport, a new platform aimed at promoting local businesses, attractions, and events.
As a strategic and hands-on marketer, you will develop and execute marketing initiatives across multiple businesses, ensuring clear and consistent brand messaging. You will work across digital content, branding, and events. This is an opportunity for a driven professional to shape and grow a brand presence from the ground up, working closely alongside and a successful, dynamic and entrepreneurial team.
About the Opportunity
You will oversee marketing efforts for a variety of brands, including:
* An upcoming boutique hotel
* Country estate and farm stay
* Shopping and leisure destinations
* Serviced accommodation business
* High-end salon
* Soft play adventure centre
* Creative bespoke workshop
* Cafe
Each brand has unique marketing needs, making this a diverse and exciting role for a creative and dynamic candidate who wants to make their mark.
Key Responsibilities.
Marketing Strategy & Planning
* Develop and implement a Group-wide marketing strategy that supports business objectives and growth targets.
* Create tailored marketing plans for individual businesses while maintaining alignment with the overarching Group identity.
* Regularly review market conditions, competitor activity, and customer insights to refine strategies.
* Report directly to the Board on marketing impact, ROI, and growth opportunities.
Brand Development & Management
* Define and protect the Boyce Group brand, ensuring consistency across all channels.
* Strengthen the individual business brands under the Group, highlighting their unique value propositions.
* Oversee the development of brand guidelines, tone of voice, and visual identity.
* Lead on rebranding projects for new acquisitions or business transformations.
Campaign Management
* Design and deliver integrated marketing campaigns across digital, print, PR, and social media.
* Ensure campaigns are data-driven and performance-focused, with measurable results.
* Build multi-channel strategies that maximise reach, engagement, and lead generation.
* Manage the full campaign lifecycle, from concept to execution, tracking, and optimisation.
Content Creation & Asset Development
* Produce high-quality marketing assets including brochures, social media content, presentations, press releases, and website material.
* Work with internal stakeholders to create case studies, success stories, and thought-leadership pieces.
* Commission and manage external designers, copywriters, photographers, and videographers when required.
Digital, Website & Data-Driven Marketing
* Lead digital strategy including SEO, PPC, social media, and email marketing.
* Oversee website content management and optimisation across Group businesses.
* Hands-on ability to update and amend websites (e.g. WordPress, Wix or similar CMS platforms), ensuring content is up-to-date, visually consistent, and user-friendly.
* Implement robust analytics and reporting frameworks to track campaign performance.
* Identify and adopt new tools, platforms, and technologies that support innovation.
Stakeholder, Media & Partner Engagement
* Act as the marketing lead for external agencies, suppliers, and media partners.
* Build strong, lasting relationships with media owners, journalists, and outlets, securing coverage and enhancing brand positioning.
* Leverage existing knowledge of media owners — or demonstrate the willingness and ability to proactively build these relationships to support PR and communications strategies.
* Build strong working relationships with internal stakeholders across the Group.
* Support the Board with communications, investor relations, and PR when required.
* Develop partnerships and sponsorships that enhance brand positioning.
Leadership & Development
* Manage and inspire a growing marketing team, setting clear objectives and KPIs.
* Foster a creative, high-performance culture that values innovation and results.
* Provide training, mentoring, and professional development opportunities.
* Ensure marketing processes, budgets, and resources are effectively managed.
Required Experience & Skills:
* Proven experience in marketing, ideally across multiple brands or sectors.
* To be able to be autonomous with implementation of an agreed strategy.
* Experience in brand development or rebranding projects.
* Strong skills in content creation, including social media, graphics, and newsletters.
* Excellent organisational skills with the ability to manage multiple projects.
* Familiarity with SEO, website management, and digital marketing tools.
* A strategic mindset with the ability to adapt and prioritise as business needs evolve.
Desirable Experience & Skills:
* Ability to develop and execute marketing strategies with a hands-on approach.
* Web design and video editing skills. Hands-on experience with website content management (WordPress, Wix, or similar CMS platforms).
* Previous experience in hospitality, lifestyle, or retail marketing.
* Established network within Newport, Bristol, or the Southwest.
* Experience in event planning and community engagement.
* Agency experience is desirable but not essential
* Proven track record in building media relationships and securing press coverage — or clear evidence of ability and willingness to develop these relationships quickly.
* Ability to connect marketing activity with revenue, growth, and ROI.
* Project Management: Strong organisational skills, able to manage multiple projects simultaneously.
* Communication: Outstanding written, verbal, and presentation skills.
* Analytical: Ability to interpret data and translate it into actionable insights.
* Adaptability: Thrive in a fast-paced, entrepreneurial, and scaling business environment.
What We Offer
* Competitive salary: £35,000 - £40,000 (Pro-rata), depending on experience.
* Hybrid working options with flexibility on location (Newport/Bristol).
* Opportunity to take ownership of marketing strategies and shape brand growth.
* Support for career progression and skill development.
* A creative and friendly work environment.
* Work closely with a successful entrepreneurial team under multiple brands, building a relationship of trust and professional autonomy.
* You will be responsible for a project from conception through to delivery. We foster an environment where new ideas are welcomed, and this is an opportunity for you to put your mark on a project.
How to Apply
If you're excited about this opportunity, we'd love to hear from you. Please send your CV and a short introduction about yourself, including a fun fact or your favourite place to visit, to
Job Types: Full-time, Part-time
Pay: £35,000.00-£40,000.00 per year
Expected hours: 15 – 35 per week
Benefits:
* Casual dress
* Company events
* Company pension
* Flexitime
* On-site parking
Ability to commute/relocate:
* Newport NP20 1EB: reliably commute or plan to relocate before starting work (required)
Work authorisation:
* United Kingdom (required)
Work Location: Hybrid remote in Newport NP20 1EB