Brand Marketing Executive – Apparel & Footwear (Outdoor)
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
* Supporting in the delivery of the marketing plans for the clothing and footwear partner brands
* Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
* Supporting in the development of the JD Outdoor content strategy
Key Responsibilities
* Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
* Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy
* Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
* Planning and attending shoots to create video content across all JD Outdoor channels
* Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands
* Producing SEO-rich blog content and expert advice guides
* Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
* Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels
* Communicating campaigns & results
Role Objectives
* Campaigns are delivered on time and within budget
* KPIS for content views and engagement are achieved
This role requires working alongside
* The Brand & Content Marketing Manager
* The content team
* Marketing team members
* Merchandisers and Buyers
* Online team
* Production Companies
* External Brands/Agencies
* Retail ops / store teams
Skills & Experience
* An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
* Experience with blog building tools, such as Wordpress, with basic HTML skills.
* Video production skills – planning, scripting, administration, budgeting, etc.
* Experience of selling product through marketing and/or retail sales.
* Knowledge and understanding of what makes a good customer experience.
* Experience of social media and broader marketing.
* Experience of developing and managing content calendars.
* Ability to work collaboratively on projects with multiple stakeholders from across the business
* Ability to draw insights from analytic data
* Familiarity with Google Analytics (advantageous)
* A passion for the outdoors and outdoors products (advantageous)
* Phone videography skills (advantageous)