Benefits
* Blended Working
* Bonus
* 25 days holiday plus bank holidays (rising to 28)
* Option to buy holiday days
* Wellbeing Programme
* Health Cash Plan
* Pension
* Life Assurance
* Enhanced Maternity/Paternity
* Cycle to Work Scheme
* Referral Scheme
* Long Service Awards
* Free Parking
Job Summary
Reporting to the Interim Head of Digital Marketing – Ostomy, the Digital Marketing Executive supports the digital marketing team in executing the digital marketing strategy for the Global Ostomy & Wound business across Eakin and Respond brands.
Key Activities
Search
* Support the management and implementation of a global SEO strategy to increase online visibility.
* Ensure all websites and content are fully optimised for maximum exposure, organic ranking growth and brand awareness.
* Manage all off‑site and on‑site optimisation activity.
* Identify and conduct keyword research and utilise these within content to enable organic position growth.
* Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO management platforms and provide recommendations based on performance data.
Website
* Maintain and execute minor updates, design and content uploads on all global Ostomy websites, including eakinostomy.com and respond.co.uk.
* Promote new website content via social media channels and develop innovative ways of driving traffic to the websites.
* Implement conversion‑rate optimisation activities and analyse user behaviour to increase site conversion rate and user experience.
* Manage day‑to‑day relationships with external web developers and ensure all technical SEO activities are executed effectively.
* Report on all website KPIs and provide recommendations based on performance data.
Digital Marketing Funnel
* Support the Global Ostomy Marketing Team with overseeing the coordination of all website and search elements of marketing campaigns, proactively ensuring their success.
* Assist the Senior Social Media Executive with the creation of social media content across global channels.
Marketing General
* Provide expertise on competitor digital activity and adjust the digital marketing plan to capitalise on opportunities.
* Ensure all digital marketing communications adhere to data protection legislation.
* Collaborate with the wider Global Ostomy Product & Marketing team in executing online education and event activities.
* Ensure consistent identity and tone of voice across the online presence.
Other
* Adhere to the company’s Equal Opportunities policy and Dignity at Work policy in all activities and promote equality of opportunity wherever possible.
* Take responsibility for your own health and safety and that of your colleagues in accordance with the company’s Health and Safety policy.
* Adhere to the company’s Quality policy and Environmental policy.
* Undertake other duties as may be reasonably required.
Key Skills
Essential
* BSc/BA in a relevant field
* Previous experience in a digital marketing role
* Experience using WordPress
* Strong data analytical skills
* Strong communication skills
* Attention to detail
* Excellent organisational skills
Desirable
* Professional qualifications or training in Digital Marketing
* Specific experience in Ostomy Care, Wound Care, Urology
* International experience
Working Relationships
Internal
* Ostomy Global Digital Marketing Team
* Ostomy Global Marketing Team
* Ostomy Global Product & Insights Team
* Clinical Advisor – Ostomy
* Wider Ostomy Global Commercial Team
* Group functions: HR, Finance, Operations, R&D
External
* Users
* Digital & Design Agencies
* Patient Advocacy Groups
* Global SCN Community
* Wider healthcare networks
Additional Information
Ability/willingness to travel regularly within the UK and internationally.
Competencies
Customer Focus
Building strong customer relationships and delivering customer‑centric solutions.
Tech Savvy
Anticipating and adopting innovations in business‑building digital and technology applications.
Plans and Aligns
Planning and prioritising work to meet commitments aligned with organisational goals.
Optimises Work Processes
Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Collaborates
Building partnerships and working collaboratively with others to meet shared objectives.
Values Differences
Recognising the value that different perspectives and cultures bring to an organisation.
Communicates Effectively
Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences.
Nimble Learning
Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
Equal Opportunities
The company is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national or ethnic origin, age, disability or other protected characteristic.
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