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Freelance Social Media Specialist (Sports), West Midlands
Client: OLBG
Location: West Midlands
Job Category: Other
EU work permit required: Yes
Job Views: 11
Posted: 06.06.2025
Expiry Date: 21.07.2025
Job Description:
Overview:
We are seeking a passionate and experienced Freelance Social Media Specialist to join OLBG. As the Sports Social Media Specialist, you will execute our social media strategy across platforms like Facebook, Instagram, X, YouTube, TikTok, and Reddit to drive engagement and growth. The role requires a social native with expertise in community management, building followers, and amplifying content.
This role demands strategic thinking with a deep understanding of sports, especially football, horse racing, and darts, along with social media trends for both paid and organic content. Evening and weekend work is required.
Who We Are:
OLBG helps bettors improve their enjoyment of betting by growing a community, sharing expertise, and providing access to valuable content created by our community and ambassadors. We reach millions in the UK across various platforms and have thousands of members.
To support our growth, we seek talented individuals to join our team.
Key Responsibilities:
* Implement social media strategies to enhance engagement and reach, driving growth.
* Manage communities on all social channels by responding promptly to comments, messages, and mentions, fostering interactions and relationships.
* Identify opportunities within the sporting social landscape to boost engagement and brand growth.
* Cultivate a positive, inclusive online community, encouraging user-generated content and participation.
* Stay updated with social media tools, trends, and best practices, integrating them into strategies.
* Collaborate with marketing, content, and design teams for alignment.
* Monitor industry trends and competitors to innovate and differentiate.
Who You Are:
* Proven experience as a Social Media Specialist with successful campaigns, growing engagement and followers across platforms.
* Experience with social media advertising platforms like Meta Business Suite and Twitter/X Ads manager.
* Deep knowledge of football, horse racing, darts, and other sports.
* Successful in executing growth strategies, content optimization, and audience targeting.
* Knowledge of sports betting regulations and promoting gambling content on social media.
* Strong understanding of platform-specific audiences and best practices.
* Proficiency in management tools, analytics, and scheduling software.
* Excellent written and verbal communication skills.
* Strong analytical skills to interpret data and optimize performance.
* Passion for social media trends and continuous learning.
* Ability to work in a fast-paced environment, managing multiple priorities.
* Self-motivated, imaginative, autonomous, and a team player.
* Flexible for weekend and evening work as needed.
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