Specification Business Development Manager – South UK ASR International is pleased to be partnering with a premium manufacturer in the contract interiors space to recruit a Specification Business Development Manager to cover London and the South of England. This is a key commercial role designed to accelerate growth through architect and design (A&D) specification channels. About the Business This manufacturer is an established and trusted supplier in the contract furnishings sector, known for its innovation, technical expertise, and service-led approach. With a strong international presence and growing UK footprint, the business delivers high-performance fabric solutions across hospitality, healthcare, education, and commercial sectors. Now entering a phase of targeted growth, the business is investing in its specification strategy to increase market share and enhance visibility with key A&D influencers, procurement groups, and project stakeholders. The Opportunity We’re looking for a consultative, self-motivated specification sales professional to lead A&D engagement and drive project-based sales across the South of the UK. Youll play a central role in executing the UK specification strategy, supporting key account development and building lasting commercial relationships with specifiers, designers, and procurement consultants. This is a hands-on, field-based role ideal for someone who enjoys solution selling, client interaction, and influencing the commercial direction of a fast-evolving business. Key Responsibilities Develop, manage, and grow project specifications via architects, interior designers, and specifiers across the South (including London and the M4 corridor). Execute a structured specification sales plan in line with the broader UK strategy. Deliver CPD events, presentations, and “meet the buyer” sessions to position the brand with A&D professionals. Manage sample libraries, literature, and product placement to maintain visibility with target accounts. Feed market insights, specification trends, and customer needs into product development and marketing teams. Maintain up-to-date CRM records, manage the sales pipeline, and progress projects from brief through to order. Collaborate cross-functionally with internal departments including sales, design, marketing, and customer service. Required Experience & Industry Knowledge Proven track record in specification sales, ideally within soft furnishings, interior materials, textiles, or wider contract interiors. Strong network within the London A&D community and a deep understanding of the project sales cycle. Commercially astute with strong negotiation skills and ability to close complex deals. Experience engaging with procurement, purchasing bodies, or specification-led buying groups. Confident in managing sample requests, literature, and collateral to drive brand awareness. Key Skills & Attributes Self-starter with strong diary and territory management skills. Entrepreneurial, ambitious, and resilient — able to drive long-term commercial growth. Consultative and credible in front of design professionals and commercial buyers. Excellent communication, presentation, and influencing skills. Highly organised with strong CRM and pipeline management capabilities. Passionate about product and interiors, creating customer-focused solutions. Why Join? Represent a trusted and technically driven brand with strong growth potential in the UK market. Be part of a high-performing team with a supportive, collaborative culture. Autonomy to shape your region and drive specification activity end-to-end. Competitive salary and bonus structure, plus car allowance, high-spec IT equipment, and 33 days annual leave. For a confidential conversation or to express interest, please get in touch with Ed Robinson at ASR International. T: 0161 327 4561 or 07946126 863 E: Ed@asr-international.co.uk W: www.asr-international.co.uk ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.