Overview
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries. Our unique model drives creativity and efficiency, delivering tailored solutions that resonate with audiences. As part of The Brandtech Group, we leverage AI technology to revolutionise how we create and deliver work, enhancing efficiency, sparking creativity, and driving insight-driven results.
OLIVER builds embedded agency teams within leading businesses, delivering brand strategy, content leadership, and measurable commercial results. Our expertise blends strategic vision with hands-on execution to help clients achieve standout brand performance and market influence.
B2B Brand & Content Manager
About the Role
We are seeking a Brand and Content Manager to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division. You will be part of a 12-person team, contributing to key performance indicators by delivering brand strategies and content that drive commercial growth for their brand. You will drive brand strategy and content excellence for a diverse portfolio, guiding and developing client teams while delivering high-impact brand and content work. Success is measured by the effectiveness and capability of the client teams you support.
Our client is a leader in their industry, known for ambition and innovation. They seek a collaborative partner to help achieve strategic goals, and this position is central to fulfilling those objectives.
Key Responsibilities
* Brand Leadership:
o Build and evolve the parent brand, ensuring alignment between the central brand and individual event brands across four product families in different sectors.
o Develop frameworks that drive sustained brand equity and commercial value, fostering a cohesive brand ecosystem for corporate and event properties.
* Shape and implement multi-channel content initiatives—spanning web, social, email, and events—that serve both corporate and individual event brands.
* Ensure all content meets target audience needs, supports business objectives, and reflects a unified brand identity.
* Use insight and data to continuously refine messaging and content formats for maximum impact.
* Client Team Upskilling:
o Coach and develop client teams to build marketing and brand capabilities, transferring practical skills and elevating effectiveness.
o Lead by example: undertake strategic and executional work to achieve best-practice outcomes.
o Measure success by improvements in client team competence, confidence, and ability to deliver impactful brand and content activities.
* Commercial & Sector Impact:
o Partner with the Commercial Strategy & Propositions team to ensure all brand and content work drives tangible business growth.
o Develop understanding of each sector and product family to refine positioning and communications.
* Work cross-functionally with strategy, creative, analytics, and commercial colleagues to deliver commercial and marketing outcomes.
* Champion best-in-class use of marketing technology and ethical AI to optimise workflows and campaign effectiveness.
What We’re Looking For
* Substantial B2B brand and content leadership experience in complex, multi-stakeholder environments.
* Proven ability to deliver brand strategy and content plans that create measurable commercial outcomes and unify corporate with product/event brands.
* Skilled in upskilling teams—experienced in transferring knowledge, coaching, and delivering alongside stakeholders.
* Strong understanding of the full marketing mix, particularly digital, social, email, and events.
* Experience working across multiple sectors and products, demonstrating adaptability and fast learning.
* Ability to balance strategic thinking with hands-on execution, working collaboratively and independently as required.
* Curious, resilient, and adaptable, committed to personal growth and driving collective results.
Key Measures of Success
* Enhanced capability and effectiveness of client teams as a result of your input and development.
* Strong, consistent alignment between the parent brand and individual event brands.
* Demonstrable commercial impact across all four product families.
* Delivery of cohesive multi-channel campaigns with measurable outcomes.
Values
* Results First: Everything delivered is tied to clear business objectives.
* Collaboration: Achieving outcomes through partnership, knowledge sharing, and collective expertise.
* Integrity: Acting transparently and fairly in all work.
* Continuous Growth: Proactive about learning, sharing, and driving improvement across teams.
The Opportunity
This 9-month contract puts you at the heart of brand transformation and team enablement in a uniquely varied B2B environment. You’ll shape and influence both strategy and daily execution—making a direct, lasting impact on people, brands, and commercial results. If you thrive on challenge, coaching, and measurable achievement, OLIVER offers a platform to drive progress and inspire excellence.
LI-JS1 LI-Hybrid LI-Midsenior
Remarks
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to protected characteristics. OLIVER has sustainability goals with science-based emissions reduction targets and aims to embed sustainability across departments and project lifecycles.
#J-18808-Ljbffr