ABOUT BIG PENNY
Big Penny is a vibrant community-driven hospitality company based in Walthamstow. Our flagship venue, Big Penny Social, is a dynamic mix of a pub, arts centre, and town square – a space designed to bring friends, families, and the wider community together. Whether you're here for a pint, a pizza, or to enjoy one of our exciting events, there's always something happening at Big Penny Social. From markets to comedy, live music, parties, and more, we pride ourselves on creating memorable experiences for all.
WHO WE ARE LOOKING FOR
We are seeking an exceptional Sales & Private Events Manager to join our team and drive the private hire side of the business. Your role will involve identifying new business opportunities, building relationships with clients, and helping position Big Penny Social as the go-to venue for events in London and the surrounding area. If you’re an enthusiastic, creative, and results-driven professional with a passion for hospitality and events, we want to hear from you.
WHAT YOU’LL BE RESPONSIBLE FOR
Sales & Revenue Generation
· Inbound lead qualification and conversion
· Develop and present customized proposals that effectively showcase Big Penny Social's services and align with guest’s requirements
· Proactively identify and pursue new business opportunities through
· Achieve and exceed established monthly and quarterly revenue targets
Client Relationship Management
· Serve as the dedicated point of contact throughout the entire guest journey:
- Initial inquiry handling
- Proposal development
- Contract negotiation
- Event planning
- Post-event follow-up
· Establish and nurture strong client relationships to drive repeat business and secure referrals
WHAT FUTURE SUCCESS LOOKS LIKE
· Evolving Big Penny into a leading destination for private hires of all sizes.
· Transformation of group sales into a strategic pillar of the business.
· Driving results to exceed forecast revenue and EBITDA targets.
· Overall, a significant increase in guests and revenue across all our spaces.
· Build and strengthen Big Penny’s reputation within the events and hospitality sector.
· A clear marketing strategy, properly resourced and planned, executed to plan and delivered on time each year.
DESIRED BACKGROUND & EXPERIENCE
· At least 3+ years in sales and events management or a similar role in hospitality or venue management.
· Experience of problem solving and working in a unique venue or location.
· Venue Knowledge: Demonstrable understanding of the local venue market, key venue finding agents, and the broader hospitality and events landscape in London.
· Multifaceted Passion: A passion for food, beverage, and creating exceptional event experiences. Ability to work with clients on all levels and with all areas of the business.
· Great cross-functional working skills with the ability to think on your feet with analytical thinking.
· Results driven – a positive, proactive and proven achiever.
· Excellent communication and listening skills –friendly, humble, creative and confident.
THE PACKAGE
Annual salary of up to £40,000.
Achievable commission structure.
Company bonus structure.
31 days holiday a year (including bank holidays) +1 extra day per year of time worked (up to 5)
You’ll work 42.5 hours a week, over 5 days, usually Monday – Friday with occasional weekend work.
Hybrid & flexible working hours + hours worked outside regular hours will be given back in Time in Lieu.
Enhanced parental leave.
A wide variety of diverse community events you can get involved with every day.
HOW TO APPLY
Please email your CV to .