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Marketing crm lead

Brighton
We Do Group
Marketing
Posted: 8 May
Offer description

Head of Marketing – High-Growth Tech Business
£Brighton HQ | Predominantly Remote Working

Are you a commercially minded marketing leader with a background in software? Do you enjoy owning strategy, driving brand visibility and leading full-funnel campaigns in a high-growth environment?

As Head of Marketing, you will report directly to the CEO and work closely with the CRO, owning the entire B2B marketing strategy. You’ll lead demand generation, ABM and brand positioning efforts, supported by an internal marketing team and external agencies. To help drive scalable, sustainable revenue growth through best-in-class marketing execution.

This is a high-impact, full-mix marketing leadership role ideal for someone who thrives in fast-paced, data-led environments and enjoys building strategic marketing functions from the ground up.

Shape and execute an ambitious B2B marketing strategy that aligns with revenue goals and growth objectives.
Deliver multi-channel demand generation campaigns across digital, paid media, content, events and more.
Brand & Content Leadership
Define and refine the brand positioning, tone and visual identity during a critical rebrand and product relaunch phase.
Develop high-impact marketing assets, such as case studies, whitepapers, webinars, and blogs to engage prospects and elevate brand awareness.
Leverage customer and market insights in partnership with analytics and product teams to inform content, campaigns and positioning.
Use performance data to constantly test, refine, and improve campaigns.
Lead and mentor a growing marketing team while managing relationships with external agencies and contractors.
Drive accountability and ROI across all marketing activity, reporting progress to the executive team regularly.

Proven track record in software/tech marketing, ideally during periods of rapid growth or transformation.
Deep knowledge of B2B demand generation and account-based marketing, particularly in complex sales cycles.
Strong commercial focus and ability to translate company strategy into tactical marketing execution.
Data-driven mindset and hands-on experience with tools such as HubSpot, Marketo, or similar automation platforms.
Experience building and scaling brand identity and messaging across multiple channels.
Joining this innovative, PE-backed business offers the rare opportunity to lead a brand transformation, shape a high-growth AI product’s market presence, and work closely with a forward-thinking executive team — all within a flexible, culture-first environment based out of Brighton..

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