Description
JOB TITLE: Director - Payments Direct Sales
LOCATIONS: Leeds, Basildon
HOURS: Full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
Why join us?
You’ll own and scale a high‑performing telephony sales function and be accountable not only for performance, but for building a high‑capability sales organisation through structured sales methodology, focused performance management, and a systematic approach to coaching, observation and feedback. You’ll embed a culture of continual improvement, ensuring colleagues consistently improve conversion, deal quality, and customer outcomes over time.
What you’ll be doing
Strategy, operating model & performance management
1. Own and deliver a telephony sales strategy that balances existing‑base growth (penetration, cross‑sell, upsell) and inbound lead conversion alongside targeted outbound activity into high‑propensity new customer pools.
2. Translate strategy into a clear operating model covering capacity planning, sales rhythms, targets, forecasting, and execution.
3. Ensure sales activity and behaviours align to good customer outcomes, particularly in a complex payments ecosystem (acquiring, terminals, gateway, e‑commerce, partnerships, open banking and embedded payments).
4. Move beyond “numbers only” performance management by explicitly linking activity, behaviour, capability and outcomes.
5. Ensure high standards of data quality and adoption, enabling accurate insight at seller, team and segment level.
6. Work closely with Product, Marketing, COO, Revenue Operation and Banking coverage teams to ensure sales enablement keeps pace with product and proposition development.
Sales capability
7. Define, own and embed a clear, repeatable sales methodology suitable for telephony‑based selling, ensuring the methodology is consistently applied across call structure, client need, value articulation, objection handling and converting to sale
8. Ensure delivery of an organized framework for colleague upskill, ensuring continuous improvement rather than one‑off training interventions.
9. Establish and lead a focused coaching framework that includes regular call observation (live and recorded), clear behavioural standards and high-quality feedback that identifies insight into skills gaps and follows up with targeted coaching
10. Upskilling leaders in effective guidance and evaluation methods and holding leaders accountable for improved capability and making them excellent coaches
Inbound and outbound sales
11. Progress the deployment and optimisation of dialler technology to improve contact rates, seller productivity and customer experience.
12. Set clear expectations for inbound conversion from franchise and non‑franchise lead sources, outbound sales into existing‑customer portfolios and targeted prospect pools.
13. Align with Revenue Operations to ensure that dialler strategies align tightly to propensity modelling, segmentation and campaign priorities
14. Translate segmentation and sector strategy into clear campaign objectives and tailored value propositions.
About you
15. Senior leadership experience running telephony sales teams in financial services, payments or closely related sectors.
16. Proven success driving penetration, value growth and new acquisition.
17. Deep experience implementing and scaling dialler‑based inbound and outbound sales strategies, CRM‑led management and performance governance.
18. Hands‑on experience working with propensity models, lead scoring and segmented sales strategies.
19. Proven success in building sales capability, not just hitting targets.
20. Personal ability and personal investment in coaching and ability to build leaders who coach effectively and consistently
21. Comfortable addressing performance conversations while creating a culture of learning and improvement
22. Sets a clear standard for “what phenomenal looks like” in telephony sales
23. Operates with integrity and a relentless focus on customer and commercial outcomes
What success looks like
24. Sustained improvement in conversion rates, value per sale and productivity per FTE
25. Clear uplift in colleague capability evidenced by call quality, behavioural scoring and reduced performance variability.
26. Strong adoption of sales methodology and coaching standards including a clear linkage between coaching activity and commercial outcomes
27. Improve forecast accuracy and pipeline confidence
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.