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Social media executive - myprotein

Manchester
THG
Social media executive
Posted: 13 October
Offer description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Job Title: Social Media Executive

Reporting to: Social Media Manager

Company: THG Nutrition

Location: THG HQ, Manchester, WA15 0AF (Fully office based)

About THG Nutrition

THG Nutrition is home to some of the world’s most loved and trusted nutrition and wellness brands, including Myprotein, the global leader in online sports nutrition, alongside Myvegan, Myvitamins, and MP Activewear.

Our mission is simple: to build the world’s most empowering health movement. We’re here to inspire and enable everyone to live healthier, more active lives.

At THG Nutrition, we break boundaries. From innovative product development to disruptive campaigns, our people and brands are driven by a shared passion to power progress and empower those who want more.

Why be a Social Media Executive at THG Nutrition:

This is a unique opportunity to join one of the world’s fastest-growing health and wellness businesses, working at the heart of Myprotein’s digital community. As a Social Media Executive, you’ll play a key role in shaping how millions of people interact with our brands every day. You’ll be given the freedom to bring creative ideas to life, experiment with new formats, and collaborate with some of the most exciting influencers and ambassadors in the industry. With access to industry-leading tools, in-house creative teams, and world-class training, you’ll be empowered to push boundaries, drive engagement, and make a real impact. If you’re passionate about social media, fitness, and creating disruptive content, this is your chance to accelerate your career in a fast-paced, global business.

Key Responsibilities:

1. Plan and create engaging content across various platforms, including TikTok, Instagram, Facebook, X and YouTube.
2. Conduct thorough market research to identify target audiences, industry trends, and competitor activities.
3. Collaborate with marketing and content teams to integrate social media plans with overall marketing campaigns.
4. Plan and schedule content across social media platforms, ensuring consistent brand messaging.
5. Create engaging and shareable content, including text, images, and videos.
6. Manage the day-to-day execution of social media campaigns, ensuring timely and accurate delivery.
7. Create compelling and visually appealing content – from phone-shot content on shoots with our ambassadors, to editing Instagram Story templates promoting a new product, to briefing videographers on higher productions.
8. Editing videos to optimise performance for each social media platform.
9. Generate ideas that align with our brand's tone of voice and values.
10. Collaborate with the influencer team to activate our ambassadors and drive engagement.
11. Identify new opportunities to increase Myprotein’s reach across social media, including spotting new influencers, publishers and channels to collaborate with.
12. Monitor and analyse social media performance metrics and KPIs to improve content and engagement
13. Manage social media communities and respond to customer inquiries and feedback
14. Stay up-to-date with the latest social media trends, tools, and best practices to ensure that Myprotein is at the forefront of social media innovation.

Requirements:

15. Degree in Marketing, Communications, or related field
16. Proven work experience as a Social Media Executive or similar role
17. Expertise in social media platforms, including TikTok, Instagram, Facebook, Twitter, and others
18. Excellent communication and writing skills
19. Proficiency in Adobe suite, including Photoshop and After Effects
20. Strong analytical skills and ability to interpret data to inform decision-making
21. Ability to work in a fast-paced, deadline-driven environment
22. Experience using third party publishing and analytics tools is a plus
23. A knowledge of the brand and passion for health, fitness, and nutrition – especially in weight lifting and hybrid training - is a plus.

What’s in it for me?

Career Development

24. Access bespoke development programmes designed by our in-house L&D team.
25. Develop your expertise through our upskilling programme in partnership with an industry-leading training provider.

Enhanced Leave

26. 25 days annual leave plus bank holidays.
27. Enjoy your birthday off!
28. Enhanced maternity and paternity pay based on length of service.
29. Up to 10 days compassionate leave.
30. Buy back up to 3 days each year.
31. Unlock 2 days of volunteer leave after 12 months.

Wellbeing Support

32. Face-to-face and virtual appointments with our in-house GP.
33. Access to our in-house CBT therapist.
34. 24/7 Employee Assistance Programme (EAP) provided by Bupa.
35. State-of-the-art on-site gym.
36. Access to on-site physiotherapy.

Other Perks

37. Save up to 12% on personal tech through our salary sacrifice scheme.
38. Subsidised bus pass from Manchester City Centre to our ICON office.
39. Up to 50% staff discount on THG brands.
40. On-site staff shop.
41. On-site barber.
42. Referral bonus of up to £1,000.
43. Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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