We are seeking a Digital Performance Analyst to join our team and play a key role in optimizing user engagement, conversion, and overall digital performance. This role requires a sharp analytical mind, strong technical skills, and the ability to translate insights into actionable recommendations for stakeholders.
Key Responsibilities
Monitor the performance of digital assets in a timely and accurate manner, identifying trends and areas for improvement.
Ensure robust Google Analytics (GA) tracking that reflects current release status.
Create and present insightful reports to stakeholders, enabling informed decision-making and continuous service improvement.
Drive optimization initiatives to enhance user engagement, conversion rates, and overall digital performance.
Technical Skills & Experience
Web Analytics Expertise: Proficient in tools like Google Analytics.
Data Visualization: Skilled in Looker Studio, Power BI, or other visualization tools (essential).
Data Analysis: Knowledge of SQL and strong analytical skills for interpreting complex datasets.
Problem Solving: Ability to identify issues and implement effective solutions to achieve business goals.
Collaboration: Experience working with developers, research, and UX teams to align digital strategies with organizational objectives.
Communication: Strong ability to convey insights and recommendations clearly to stakeholders.
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