Better Collective is a leading iGaming media group that improves the sports betting and gaming experience worldwide. The company develops innovative technologies, trusted platforms, and data-driven products to create transparent environments for users and high-value opportunities for advertisers.
Role Overview
The Head of FanReach will drive the growth of Better Collective’s programmatic business and lead the commercial expansion of FanReach, which combines:
* FanReach Audiences: First-party sports fan data segments available across DSPs and resellers.
* FanReach Agency: An internal agency helping sports and betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and dynamic creative.
Key Responsibilities
Programmatic Media
* Develop and execute programmatic strategies to drive advertiser performance.
* Manage campaign setup, optimization, and reporting across DSPs (TTD, DV360, Yahoo, etc.).
* Translate client objectives into trading goals and deliver ROI analysis.
* Troubleshoot delivery issues and ensure smooth execution.
FanReach Audiences
* Define and package audiences using Better Collective’s first-party publisher data.
* Build taxonomy of off-the-shelf and custom segments.
* Set pricing strategies and optimize yield across resellers (LiveRamp, Experian, clean rooms).
* Support sales teams with enablement materials (decks, case studies, pricing).
FanReach Agency
* Lead agency operations including media planning, trafficking, and client reporting.
* Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.
* Manage client servicing: onboarding, campaign reviews, and performance calls.
* Partner with sales to design proposals and present FanReach solutions.
Candidate Requirements
* 8+ years of programmatic/media experience, ideally agency-side or publisher trading desks.
* Hands-on DSP expertise and strong knowledge of measurement and attribution.
* Proven ability to monetize first-party data and manage reseller partnerships.
* Experience with agency operations, client leadership, and campaign execution.
* Strategic thinker with commercial acumen and product packaging skills.
* Excellent communication skills, confident in presenting to C-level stakeholders.
* Familiarity with iGaming, sports, or entertainment sectors is a plus.
Employment Details
* Seniority level: Director
* Employment type: Full-time
* Job function: Management and Media
* Industries: Technology, Information, and Media
* Start date: As soon as possible
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