Summary
This is an exciting opportunity to gain hands-on experience across digital and traditional marketing channels while working towards a recognised qualification. You’ll support campaigns that promote our services, engage with the local community, and help attract both clients and Care Professionals to our organisation.
Wage
£16,000 a year
Training course
Multi-channel marketer (level 3)
Hours
8:30am - 4:30pm, Monday - Friday.
37 hours 30 minutes a week
Start date
Tuesday 7 July 2026
Duration
1 year 3 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Social Media & Content
* Create original content for social media across all platforms, including copy, graphics, and short-form video
* Schedule and publish posts across Facebook, Instagram, and LinkedIn for all five franchise territories
* Manage community engagement — responding to comments, replies, and messages in a timely and on-brand manner
Marketing & Campaigns
* Support the localisation of national Home Instead campaigns for franchise territories
* Produce marketing materials including digital assets, leaflets, and e-newsletters
* Assist in maintaining the group’s website content and digital listings
Community Partnerships
* Support the planning and delivery of community events, workshops, and outreach activity
* Attend partnership meetings, community events, and networking activity as required
Data & Reporting
* Maintain accurate records in Zoho CRM including partnership contacts, activity logs, and outreach notes
* Monitor and report on social media performance metrics, engagement data, and audience growth
Where you'll work
179 Hall Street
Stockport
SK1 4JG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
BALTIC TRAINING SERVICES LIMITED
Training course
Multi-channel marketer (level 3)
What you'll learn
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.
Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.
Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design, and learn to utilise the industry’s most used analytical tool – Google Analytics 4.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 5)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Team working
* Creative