JOB PURPOSE
Burberry is a social brand - with a storied history, and we are looking for a talented and highly motivated Junior Creative to work across our social media + digital channels in shaping, scoping and generating social first content that travels. As a Junior Creative for Channel Innovation, you will be assisting on campaign level content with high level production budgets & worldwide scope.
RESPONSIBILITIES
* Assist in the creative concepting for upcoming social media campaigns & digital activations
* Concept, design & art working for bespoke social media content and activations
* Assisting the creatives on set / in development of projects including researching & building creative details (set references, poses, photographers, location ideas etc)
* Own cropping, curation and flighting of the brand Instagram
* Writing content creator briefs for TikTok & influencers
* Assist in collating & building creative decks that are presentation worthy
* Ideating interactive content such as Giphys in collaboration with digital + video teams
CORE ACCOUNTABILITIES/MEASURE OF SUCCESS
* Deliver creative concepts and projects that are in line with the brief
* Understand and measure the successes of previous campaigns to influence future projects
* Push the quality of the work produced for digital platforms further
* Deliver projects with conviction to a range of stakeholders
* Recognise the wider business vision and objectives, and champion our brand values alongside other design teams and stakeholders
QUALIFICATIONS, SKILLS, EXPERIENCE REQUIRED
* Motivated creative with a focus on luxury sector development
* Transforms ideas into deliverables aligned with briefs
* Familiar with global social platforms, especially Instagram and TikTok, understanding their creative constraints and possibilities
* Aware of social media trends and influential creators
* Some knowledge of collaborating with photographers, set designers, etc.
* Portfolio showcases high creativity and storytelling ability
* Proficient in idea formulation through various mediums
* Translates original ideas into concise presentations
* Confident communicator, skilled in presenting to stakeholders
* Culturally aware of design and marketing trends
* Proficient in Adobe Photoshop, with video/3D editing skills preferred
* Strong interpersonal skills for effective team collaboration
* Preferably holds a BA in related fields like design or fashion communication.
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