Job Description Purpose of the role To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders. Accountabilities Delivery and execution of the bank’s external communications strategy so that messages are communicated effectively to the relevant stakeholders across multiple channels, both owned and earned. Development of strategy aligned campaigning/ tactical content/ news flow that clearly and effectively communicates the banks values, goals and objectives to the public. Maintenance of external stakeholder relationships, such as media outlets and industry groups, so that messages communicated through press releases, owned channels and media statements correctly demonstrate the bank’s strategy values and reputation. Reputational risk minimisation and management for the Bank and its senior leadership through effective advice of risk mitigation, and effective management of negative news flow/ crisis issues. Assistant Vice President Expectations To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions. Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes. Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. We are seeking a dynamic and strategic Social Media Manager to lead the evolution of our social presence and ensure our channels deliver meaningful engagement and brand impact. This role will be central to delivering our new content strategy, driving social channel rationalisation and alignment across the business, and implementing a robust approach to social crisis and issues management. You will also play a key role in scaling our sponsorship activations, ensuring they cut through and resonate with our audiences. As the Social Media Manager, you will lead day‑to‑day community management and content deployment across all Group channels, proactively moderating and responding to conversations. You will support the rollout of our social crisis management framework through scenario planning, content activation and process refinement, while owning and evolving best‑practice guidance—including tone of voice. Additionally, you will shape and run our employee advocacy programme, developing the framework, guidance and compelling content that empowers colleagues to champion our brand. To be successful as a Social Media Manager you should have the following experience: Experience creating, publishing and managing social media content for large brands or complex organisations, using analytics and social listening tools to guide decisions and improve performance Ability to develop social‑first ideas, including creative concepts and sponsorship activations that achieve measurable results Comfortable navigating multiple stakeholders and working within agency, corporate or high‑volume social environments Growth‑focused mindset with genuine enthusiasm for social media, digital culture and continuous improvement You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills This role is located in our London office.