Own GBG's global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go-to-market objectives.
Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high-quality output.
Create and edit high-impact content yourself, including flagship reports, thought leadership, campaign narratives, point-of-view pieces, blogs and executive messaging.
Define and maintain content governance, including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
Run content operations end-to-end, owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency-produced content.
Develop and manage the editorial calendar, balancing always-on content with priority campaigns, launches and key moments.
Lead content strategy for hero campaigns and tier-1 brand initiatives, shaping narrative architecture and working in partnership with Field, Performance, Product Marketing and Creative teams on execution.
Support content-led events, defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier-1 events.
Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
Establish and report on content KPIs, working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.
Manage external writers and agencies as needed, ensuring output meets GBG's strategic, editorial and quality standards.
Qualifications
Proven experience in senior content marketing roles within B2B technology, SaaS or data-led organisations.
A strong track record of developing and owning content strategy, while remaining comfortable and credible as a hands‑on writer and editor.
Exceptional writing, editing and storytelling skills, with the ability to tailor content for different audiences, seniorities and markets.
Experience leading and developing content teams, including managing freelancers and agencies.
Deep understanding of content operations and governance, including editorial workflows, briefing, quality control and reuse/localisation.
Strong grasp of SEO, content performance and measurement, with the ability to translate data into clear insights and decisions.
Experience working cross-functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales.
Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact.
Highly organized, comfortable managing multiple priorities in a fast-paced, global environment.
