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Digital communications officer

London
CRA Group Recruitment And Payroll Ltd
Digital communications officer
Posted: 19 January
Offer description

3 months contract with a Local Authority
Job Summary:
• The London Borough of Islington is seeking a creative and confident Digital Communications Officer (PO2) to support delivery of the high-profile ‘Making it Happen’ campaign.
• The role focuses on producing engaging, accessible short-form video and digital content that brings frontline council services to life and demonstrates how the council delivers for its residents.
• Working within the Communications and Campaigns service, the postholder will plan, create, publish and evaluate content across digital channels including social media, email, and the council website.
• This is a fast-paced, collaborative role requiring strong storytelling skills, excellent technical capability, and a sound understanding of digital best practice within a local government context.

Key Duties/Accountabilities (Sample):
• Plan, deliver and evaluate digital communications campaigns aligned to the council’s Strategic Plan.
• Create attention-grabbing short-form video content, including planning, filming, editing and publishing.
• Translate campaign briefs into compelling, story-led digital content that reflects the council’s brand and values.
• Manage and develop the council’s digital channels, including social media, email marketing, website and intranet.
• Work collaboratively with communications colleagues, campaign leads and services on major and high-profile projects.
• Track, analyse and report on digital performance, recommending improvements to optimise reach and engagement.
• Ensure all digital content meets accessibility standards and complies with GDPR.
• Respond to digital enquiries in a timely way to protect the council’s reputation.
• Support integrated campaign planning across services and stakeholders.
• Provide expert digital communications advice and guidance to officers and colleagues.
• Attend site visits, meetings and events (including occasional evenings/weekends, with TOIL).

Skills/Experience:
• Proven experience delivering digital communications across social media, email marketing, websites and intranets.
• Demonstrable experience running successful digital communications campaigns.
• Strong video storytelling skills, including filming and editing (essential experience with Adobe Premiere Pro).
• Excellent understanding of social media best practice, trends and platform optimisation.
• Knowledge of accessibility requirements and digital compliance, including GDPR.
• Experience evaluating digital performance using analytics and insight.
• Ability to simplify complex information into engaging, accessible content.
• Strong stakeholder management skills and experience working collaboratively.
• Ability to manage multiple projects, deadlines and competing priorities.
• Interest in local government and experience working in a political environment.

Additional Information:
• Location: Town Hall, Islington.
• Workstyle: Roaming – minimum 2 days per week onsite.

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