Head of Sales – Innovative Drinks Business
Location: London. Salary: Up to GBP 70,000 plus commission.
We are an exceptional drinks business that has been consistently growing over the past number of years across both the On and Off trade, with a consistent level of new product development and product launches.
As Head of Sales, you’ll be the key commercial voice in the business, responsible for building and executing the sales strategy from the ground up. This is a rare opportunity to make a significant impact at an early stage and help build a household name in the drinks industry.
The Head of Sales will be hands‑on and responsible for managing accounts and driving new business.
You’ll work directly alongside the founders, defining and delivering the go‑to‑market approach, building relationships with key On and Off Trade partners whilst developing and leading a team.
Weekly access to a Central London office is required.
Company Benefits
* Competitive salary with performance‑related bonus
* Opportunity to shape a drinks brand as it grows through the trade
* Freedom to innovate and lead, with direct input into company strategy
Your Role As The Head Of Sales Will Include
* Develop and execute a national sales strategy across On Trade, Off Trade, and RTM channels
* Hands‑on approach to selling and driving new business
* Build and manage relationships with key wholesalers, buying groups, and distributor networks in the On Trade specifically
* Secure new listings across premium bars, restaurants, hotels, and retailers
* Act as the brand ambassador, representing the company at key industry events and tastings
* Collaborate with marketing and founders to align commercial plans with brand vision
* Lead forecasting, account management, and P & L responsibility as the business scales
* Establish systems, processes, and sales frameworks as the team grows
Have You Achieved Any Of The Following
* Proven experience in drinks sales across On and Off Trade, with a track record in new business and brand building
* A natural relationship builder with deep knowledge of UK wholesalers and RTM networks
* Entrepreneurial mindset and excited by the pace and challenge of start‑up life
* Commercially astute with a hands‑on, strategic approach
* A genuine passion for premium spirits and the lifestyle they represent
* Able to work independently, drive growth, and influence at founder level
Seniority level
* Director
Employment type
* Full‑time
Job function
* Sales and Business Development
Industries
* Advertising Services
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