About Alvarez & Marsal
Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are why our people love working at A&M.
The Team
Alvarez & Marsal (A&M) is seeking an experienced and highly motivated leader to drive the CRM and Marketing Technologies strategy and roadmap. This role will report to the CRM and Marketing Technologies Director and be responsible for orchestrating the implementation of the area’s projects and initiatives.
How you will contribute
The successful candidate will have:
* Solid understanding of Marketing organizations, processes and operating models
* Strong business acumen and stakeholder management.
* Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
* Experience matching business requirements with technical functionalities and capabilities.
* Advanced project and change management skills and experience.
* Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies.
* Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives.
* Analyse, report and translate marketing data into improvement initiatives.
* Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
* Oversee the integration of Martech and CRM solutions.
* Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.
* Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other Stakeholders.
The successful candidate will have:
* Solid understanding of Marketing organizations, processes and operating models
* Strong business acumen and stakeholder management.
* Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
* Experience matching business requirements with technical functionalities and capabilities.
* Advanced project and change management skills and experience.
* Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies.
* Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives.
* Analyse, report and translate marketing data into improvement initiatives.
* Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
* Oversee the integration of Martech and CRM solutions.
* Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.
* Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other Stakeholders.
Qualifications
* Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
* Extensive experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
* Solid expertise in Project and Product Management – PMP and CPM certifications are a plus.
* Change Management processes and models.
* Analytical mindset with experience leveraging data to inform strategy and decision-making.
* Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
* Negotiation and vendor management.
* Well-organized, high attention to detail, deadline oriented.
* Strong problem solving and troubleshooting skills.
* Excellent verbal and written skills, with the ability to establish credibility and influence clients.
* Strong team player, comfortable working in matrix environments.
Your journey at A&M
We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each person’s unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top-notch training and on-the-job learning opportunities, you can acquire new skills and advance your career.
We prioritize your well-being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high-performing and passionate professionals.