Intro (no header) – Hook the reader and give them a reason to keep reading. About the role (header) – Why should they be interested? Don’t forget you are talking to the ideal candidate for this role, so you can use terms relevant to the role and maybe an insight into the day to day. This is where you could also link one of our values and behaviours statements to the benefits of the role (optional, as this can be in the ‘about Drax’ section as well). About you (header) – What they would be bringing to this role or what skills/experience they need to have (if relevant), keep it short – no more that 3-4 criteria and explain how it could benefit them rather than a bullet point list of criteria About Drax (header) – Include this following statement as it is our Drax purpose.