At Cocentric, we bring people and technology together to unite and connect the workplace. As a leading reseller of employee experience platforms, our mission is simple: make work better for everyone. We help organisations in hospitality, retail, manufacturing and beyond empower their workforce through human-centred digital solutions.
Now, we’re looking for a Business Development Manager to help us take things to the next level. You’ll lead, support, and optimise our sales function – from pipeline performance and enablement to leading our brilliant BDR team. If you thrive at the intersection of strategy, people, and performance, we’d love to hear from you.
WHAT YOU’LL DO
Team Leadership and Enablement
* Coach and manage a high-performing team of BDRs.
* Set and enforce clear KPIs for outreach activity, pipeline contribution, and conversion.
* Deliver regular training on messaging, product knowledge, and objection handling.
Lead Generation Strategy
* Develop sales outbound strategy and playbook: segmentation, cadence and personalisation tactics
* Partner with marketing to align on ICP, campaigns, and event follow-ups.
* Test and refine new prospecting channels (e.g. LinkedIn, email sequences, intent data tools).
Content Creation
* Develop and iterate cold outreach templates (emails, InMails, call scripts).
* Collaborate with marketing to co-create sales content such as:
* Persona-driven messaging frameworks
* Case study snippets for outbound use
* Top-of-funnel assets for BDR outreach
* Maintain a library of outreach and enablement content.
Performance Reporting
* Build and own reporting dashboards for BDR activity, conversion rates and pipeline contribution.
* Report weekly / monthly on team performance and lead quality.
* Ensure CRM is clean, up-to-date, and structured for insight and action.
WHAT YOU’LL BRING
* 5+ years’ experience in Business Development and outbound – ideally in a tech, SaaS, or digital environment
* Proven experience building and managing high-performing BDR or inside sales teams
* Deep understanding of sales performance metrics, pipeline management, and forecasting
* Expertise in HubSpot – including reporting, automation, and deal management
* Strong communicator and coach – able to inspire, guide, and challenge a team
* Commercially minded with strong planning, prioritisation, and stakeholder engagement skills
* Experience in employee experience, workplace tech, or HR platforms is a bonus
WHY COCENTRIC
* Competitive compensation package and commission.
* Individual training plan, offering world-class sales enablement upskilling.
* Be part of a collaborative, high-growth team backed by recent investment.
* Hybrid working model with a base in our London office and flexibility to work from home.
* 29 days annual leave, including a day off for your birthday, plus bank holidays.
* Our office closes over Christmas
* Generous private medical care and additional perks with Vitality
* Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.