Most content roles hand you a brief, a product, and a posting schedule. This one doesn't work like that.
Dirtbusters is a fast-growing challenger brand specialising in floor care — taking on the category leaders with better products, a stronger story, and a brand that actually has something to say. We're expanding into new markets, launching new products, and pursuing B Corp certification. This is a business with genuine momentum, and we need someone who wants to be part of building it.
You'll work closely with our management team and graphic designer on brand direction — but you'll bring your own thinking, pitch your own ideas, and develop your own creative voice as you grow into the role. We're not looking for someone to execute a brief quietly in the corner. We want someone who makes the work better by being in the room.
And yes — we make cleaning products (and soon machines). But there's more to say about dirt, grime, satisfying results, and the humans who deal with them every day than most brands have bothered to find out. That's where you come in.
What you'll own
Social and video
* Short‑form content for TikTok, Instagram Reels, and YouTube Shorts — platform‑native, creative, and genuinely worth watching
* Long‑form YouTube: tutorials, how‑to guides, machine launches, product storytelling done properly
* Community management — responding to comments, engaging with followers, and helping build a brand people actually want to interact with
* A consistent output that builds our audience and keeps them coming back
Campaigns and creative
* Own the planning and execution of creative campaigns around product launches — from initial concept through to what goes live and how it performs
* Maintain a content calendar across all channels so nothing falls through the gaps and every launch is properly supported
* Work with our graphic designer on campaigns that feel cohesive, considered, and a bit unexpected
* Think beyond the product — the content that connects with people, makes them laugh, or answers something they actually needed to know will always outperform the content that just shows what something does
Website and content hub
* Oversee the content on our website — keeping it fresh, consistent, and reflective of where the brand is now
* Build out our content hub with material that answers the questions real people are genuinely searching for — useful, specific, and genuinely better than what's already out there
* Work with an SEO mindset: understand what people are searching for, and make sure our content shows up when they do
* If you can write as well as you shoot and edit, that's a meaningful advantage here
Email and ad creative
* Assets to support our Klaviyo email marketing (40,000+ subscribers)
* Ad creative that performs without looking like it's trying to
Influencer and PR outreach
* Identify and build relationships with relevant creators, micro‑influencers, and media contacts
* Seed product thoughtfully to people whose audiences align with ours
* Spot opportunities for coverage, collaboration, or partnership that fit the brand
Performance and planning
* Track and report on content performance across all channels — know what's working, what isn't, and why
* Stay on top of trends, competitor activity, and what's resonating in adjacent categories
* Bring insights back into planning so the content strategy is always moving forward, not just repeating itself
Brand voice
* Help develop how Dirtbusters sounds as we grow — human, consistent, and never boring
What this looks like in practice
* Building a full campaign plan for a product launch — the concept, the content, the rollout, the timing — and seeing it through
* Finding an angle on an everyday problem that's never been told properly, and telling it in a way that makes people share it
* Making content that earns attention rather than paying for it
* Reading the data, understanding what it means, and using it to make the next thing better
* Having a genuinely good time doing it — because if you're not, it usually shows
Who we're looking for
Skills can be developed. Character is harder to find.
* Authentic — you communicate like a real person, not a brand account, and that comes through in everything you make
* Someone with genuine character, a sense of humour, and a point of view — our audience can tell the difference between content made by a human and content made to tick a box
* Able to connect with people on a relatable level — warm, honest, and genuinely engaging rather than polished and distant
* Not afraid to push creative boundaries or try something that hasn't been done in the category before
* Up for having fun with it — the best content often comes from not taking yourself too seriously
* A creative thinker and a doer — generates ideas and follows through on them
* Proactive — spots opportunities without waiting to be briefed, and speaks up when they do
* A strong communicator who works well in a small, close team and takes feedback well
* Shoots and edits their own content to a publishable standard
* Analytical enough to care whether content performs, and curious enough to understand why it does or doesn't
* Can plan and own a campaign from start to finish — not just contribute to one
* Ambitious, hungry to grow, and genuinely excited by the idea of building something from scratch
As our first hire in this space, we're building the department from scratch — which means we're not wedded to hiring a conventional marketer with a conventional background. Dirtbusters is a challenger brand that aims to do things differently, and we think that starts with the people we bring in.
If you've come from film, photography, journalism, comedy, fashion, or anywhere else entirely — and you've got the creative instincts, the drive, and the right way of thinking — we want to hear from you. Experience matters, but it doesn't always teach you how to think. That part has to come from you.
What this isn't
* A role where every idea has to come from someone else
* A purely executional role — you'll have real creative input, not just a brief to follow
* A role where the product is always the hero and the content is always the same
* Boring. We're serious about that one.
The opportunity
Dirtbusters is at a genuinely interesting point. We've built a product range people trust, we're growing into new markets, launching new products, and working toward B Corp certification — joining a small group of brands in our category that actually stand for something.
The person who takes this role will help shape how we show up publicly at a pivotal moment in the brand's growth. They'll have room to develop, creative freedom to experiment, and a team behind them that wants the work to be good as much as they do.
That's a rare thing to be part of early in a career.
What we offer
* Salary £30,000 – £40,000 depending on experience
* Real creative input from day one — not just execution
* The chance to grow inside a brand that's genuinely going places
* A tight, collaborative team that values good ideas wherever they come from
* Honest feedback, genuine support, and room to develop your career
* The occasional very satisfying before‑and‑after
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