We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:
* Take over paid performance campaigns
* Deliver MQL growth
* Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.
This is a 3-6month contract
Hybrid/remote from our Brighton office
Goals of this role
* Stabilise and improve our paid media performance
* Drive high-quality MQLs to meet growth targets
* Build foundational, scalable lead gen and lifecycle workflows
* Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
Key responsibilities
Short-term: Stabilise performance
* Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt):
o Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline
o Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
o Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
* Attribution & reporting
o Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
Build for scale: Set up growth infrastructure
* Lifecycle email nurture workflows
o Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
o Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities
o Use HubSpot's AI-powered content assistant for rapid, high-quality copy production
* Lead gen workflow automation
o Build automated lead capture → qualification → nurture → sales hand-off processes
o Ensure lead routing and enrichment are accurate and documented
o Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
o Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification
* Lead scoring model setup
o Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.
o Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
o Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
o Align scoring with sales handoff thresholds and pipeline readiness
* Conversion rate optimisation (CRO)
o Run A/B tests on landing pages and lead capture flows
o Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
o Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
* Measurement & handover
o Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
o Document all workflows, scoring models, and automation logic for smooth handover
o Provide a transition report and playbooks for the incoming full-time hire
What we're looking for
* B2B SaaS experience with strong results in demand generation and paid performance
* Experienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPL
o Managed successful ad campaigns targeting a US audience, preferred
+ Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous
* Expert-level Hubspot operational user, especially in:
o Breeze Intelligence
o Implementing lead scoring model (from scratch)
o Building and optimising lifecycle automation workflows
o AI-powered content/email generation
o Attribution and campaign reporting
* Proven track record managing £XXk+ monthly paid budgets
* Strong project documentation and stakeholder communication skills
* Able to work independently and hit the ground running
* Availability to work in UK timezone or with overlapping hours
Deliverables we expect
* Paid campaign audit & optimisation roadmap
* Email nurture and lead gen workflow maps & Hubspot implementation
* Fully implemented lead scoring model aligned to BrightLocal's ICPs
* Attribution and funnel performance dashboard
* Landing page and lead gen asset performance benchmarks
* Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover
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