22.2 hours per week Maternity cover for up to 1 year JOB PURPOSE Under the direction of the Marketing & Communications Manager you will lead the management and development of the Company App, creating compelling content and campaigns that drive engagement, sales, and member growth. You will also contribute to the development and delivery of multi-channel marketing campaigns across print, digital and in-app channels, ensuring brand consistency and measurable impact. DUTIES AND RESPONSIBILITIES Operational Duties Key Tasks • Oversee the maintenance and development of the Company’s App and provide advice and support in relation to ongoing content management • Plan and deliver app based campaigns, including push notifications, in app messaging and promotions aligned to wider marketing activity • Ensure the app supports customer journeys across booking, membership, communications and service updates • Plan, implement and deliver successful marketing campaigns for sales, member recruitment and retention including creative concept and design content • Co-ordinate the development and production of relevant print and advertising material both internal and external to the Company, ensuring adherence to brand guidelines • Monitor emerging AI technologies in marketing, providing recommendations on potential applications and supporting the integration of any appropriate AI tools • Measure the results of marketing activity to inform future marketing campaigns • Contribute to the development of appropriate corporate operational and strategic plans • Act as the ‘day to day’ contact with relevant external organisations in relation to marketing activity • Support internal colleagues to ensure that marketing activity supports service delivery • Attend relevant internal and external meetings to discuss marketing activity and provide advice and support in respect of all aspects of marketing • Undertake service or site audits and prepare appropriate action recommendations • Contribute to the development of effective communications mechanisms both internally and externally • Contribute to the planning and allocation of the budget appropriate to Marketing • Attend events, fairs, shows etc to represent the Company, if required Health and Safety Key Tasks • To comply with the requirements of the Health & Safety at Work Act 1974 and all supplementary legislation Training • To attend regular staff training sessions, be they held in-house or externally • To deliver in-house training as required General • To ensure you are physically fit to carry out your duties at all times • To carry out other reasonable duties as may be required • Maintain confidentiality and observe data protection guidelines