Job responsibilities
* Communication
* Contribute to the development of the Charities Communications strategies and plans
* Develop relationships with community-based groups, including Leagues of Friends and other groups
* Working with the Charities Fundraisers develop and maintain a schedule of charitable and fund-raising activity to drive publicity of fundraising activities
* Attend fundraising activities to maximise communications opportunities
* When required, receiving, handling and processing donations (including digital) from patients and visitors in line with Charity and Trust policies
* Active participation in team meetings to drive performance and improvement
* Ensure appropriate and effective use of Charity resources and help educate all levels of staff on charity engagement, support, policy, procedures and regulations in line with charity law and trustee guidelines
* In consultation with the Communications Consultant(Charity) develop and deliver the long term and tactical communications plans and targets both internally and externally
* Adhere to the branding for the Charity and UHSx, define the guidelines for branding usage and on-going monitor to ensure compliance
* Work closely with UHSx Trust Communications to ensure alignment of messaging, with the highest standards met and to avoid any PR conflicts between Trust and Charity
* Partner with the Charitys Fundraisers on messaging with local media to effectively communicate events/campaigns to increase publicity
* Accountability for all Charity pages on the UHSussex Intranet to provide access
* Work with the broader Charity Team to ensure the plans and projects of the Charity are presented effectively, and are accessible to staff and the public, including opportunities for targeted charitable giving
* Ensure the Charity is well represented across the sites to build awareness
* Lead on the delivery of Donor communications, newsletters, keeping in touch emails as appropriate
* Identify and cultivate case studies for use in internal/external media promotion including high profile publications eg annual report and impact report
* Support the Fundraisers with ad hoc copy required for activities/campaigns
* Manage external Communications providers for contract adherence, quality, deadlines etc.
* Manage and develop the photographic library including commissioning photographers as needed
* Social Media
* Work in collaboration to manage and maintain all social media platforms
* Use creativity and innovation to develop effective social media posts
* Demonstrate and understanding with the ability to interpret key social media analytics
* Service Delivery and Improvement
* Gather, consolidate and capture all Charity PR activity and maintain accurate records and archive systems
* Manage stock control for all Charity collateral to ensure it is maintained, up to date and refreshed across Trust sites
* Responsibility for raising requisitions for Communications expenditure through effective use of Iproc ensuring budget control measures are met
* Ensure that all data is handled confidentially and with regard to the Data Protection Act 2018, including records relating to donors and volunteers
* Lead on the monitoring of local media for reference to, or opportunities for, the Charity and respond as appropriate
* Use judgement to identify opportunities for improvement by collating information from multiple sources to establish options to progress and formalise recommendations based on sound rationale and facts
* Adhere to all Charity policies and procedures and comply with Charity Commission guidelines at all times
* Be aware of any Health and Safety requirements especially with regard to events
* Respect the customs, values and spiritual beliefs of audience in all communications
* People Management and Development
* Identify own educational and training requirements to demonstrate ongoing continuous professional development
* Participate in the Trust appraisal process and work towards meeting identified development opportunities or needs
* Learning and Development
* Attend mandatory training updates as required
* Undertake training as necessary in line with the development of the post and as agreed with the line manager as part of the personal development process
* Achieve and demonstrate agreed standards of personal and professional development within agreed timescales
* Identify own learning needs and jointly plan training requirements with your line manager
* Participate in the Trusts appraisal process to discuss how your role will help deliver the best possible care to our patients and help to deliver any changes in service
* The job description and person specification may be reviewed on an ongoing basis in accordance with the changing needs of the department and the organisation
Person specification
Essential
* Educated to A level or equivalent Marketing/PR experience
* Degree level or equivalent experience
* Development of marketing collateral
* Demonstrable experience of PR, marketing or communications
* Experience in creating and implementing internal and external communications plans
* Experience in brand management and guidelines
* Experience of handling media and news stories
Desirable
* Marketing, journalism or PR qualification
* Communications experience in Health Sector/NHS
* Experience in formulating and implementing strategic communications plans
Equality, Diversity and Inclusion
* Evidence of having undertaken own development to improve understanding of equalities issues
* Evidence of having championed diversity in previous roles (as appropriate to role)
Disclosures
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website.
From 6 April 2017, skilled worker applicants applying for entry clearance into the UK have had to present a criminal record certificate from each country they have resided in for 12 months or more in the past 10 years. Adult dependants are also subject to this requirement.
Employer details: University Hospitals Sussex NHS Foundation Trust (279), RSCH, Brighton, BN2 5BE
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