Our client powers mission‑critical software used by over 90% of the FTSE 500 and is scaling rapidly. They are hiring a Marketing Operations Manager/GTM Engineer to establish and own a brand‑new function with full autonomy, joining a collaborative and high‑performing team. They operate a mixed go‑to‑market model that includes open‑source adoption, perpetual licensing, and a fast‑growing subscription offering. This role sits at the centre of that engine - owning the systems, data, and automation that connect product usage, evaluation, sales engagement, and revenue. This is not a marketing‑execution role; it is a strategic operations and systems position. What You’ll Do You will take ownership of our client’s full marketing systems landscape—automation, integrations, reporting, and data architecture. You’ll design a modern approach to measuring buyer readiness using real behavioural signals such as product usage, technical engagement, trials, and commercial intent. You will build processes and automation that support: Open‑source users progressing into commercial conversations Structured evaluation paths for perpetual licences Subscription trials for new products You’ll define the GTM data model and deliver accurate, trusted reporting that shows how marketing and product activities drive pipeline and revenue. You’ll work closely with product, sales, and finance to ensure the GTM engine aligns with how the business actually sells. What We’re Looking For 5 years’ experience in Marketing Ops or GTM Ops Hands‑on ownership of CRM and automation platforms (Salesforce or similar) Experience designing non‑MQL or signal‑based lifecycles Comfortable working in technical, developer‑led environments Experience with open‑source, perpetual licensing, or subscription SaaS is a plus What Success Looks Like A clear and scalable GTM lifecycle, reliable reporting, smooth handoffs to sales, and a GTM engine that grows without friction. Apply now.