Product Content Executive – Argos
As a Product Content Executive, you will lead the implementation of the business’ product content strategy across your owned categories. You will utilise all available tools and insights to define best‑in‑class product content that is on‑brand, optimised for SEO and user experience and consistent in terms of style, quality and tone of voice. The Product Content Team publishes all new products to the site with high‑quality content and on‑time delivery, while also removing customer pain‑points by creating a better user experience that helps customers discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to implement the category content strategy, working effectively and collaboratively with the wider business and group functions.
Responsibilities
* Support the Product Content Lead in building a 6‑12‑month category content plan focused on supporting business priorities, customer trends and promotional activity.
* Use insight and analysis to suggest new initiatives and content experiences that focus on increased sales, conversion, customer engagement, digital participation and reducing customer returns and Q&A.
* Drive successful commercial results across all digital channels (UK/mComm/Apps) through ownership of the implementation of category content plans, ensuring product content is executed in line with content strategy guidelines to optimise the customer experience.
* Own application of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering/refinement and navigation are optimal for the category. Support and evolve PDP content and experience to suit business strategy.
* Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
* Brief, support and work with our offshore Digital Operation Centre (DOC) to deliver content uplift projects, including supporting offshore queries and escalations, and supplier engagement where necessary.
* Interaction with Sainsbury’s in‑house studio, Zest, to brief and execute imagery uplift projects.
* Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics functions.
* Advocate natural search optimisation for ranges to ensure best ways of working are incorporated into content creation.
* Understand and adhere to legal compliance requirements for focus categories. Support the Product Content Lead on implementation of new compliance messaging and ensure robust processes to maintain post‑launch.
* Own supplier relationships where required.
What you need to know and show
* Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.
* A strong understanding of Product content, SEO and experience creating and delivering content plans.
* Experienced in delivery of projects requiring cross‑functional buy‑in of stakeholders.
* Strong planning and organisational skills.
* Experience of indirectly managing a network of stakeholders & suppliers.
* Presentational skills both in terms of public speaking and in the promotion and presentation of self.
* Strong communication skills, able to adapt style to influence stakeholders.
* Able to challenge effectively at all levels to drive positive change.
* Analytical mind‑set and the ability to look past the “now”.
* Able to multi‑task, remaining organised and collected when faced with multiple priorities.
* An astute and critical eye for syntax.
* Full competency with current Microsoft Operating systems and Office applications.
* A thirst for learning and acts upon a desire to achieve potential.
Essential Criteria
* A strong understanding of Product Content & Digital Metrics.
* Experience creating and delivering content plans or continuous improvement programmes.
* Good analytical skills with experience of analytics dashboards such as Adobe Analytics, Glassbox etc.
* Experience with data‑driven decision‑making to refine content and user flows.
* Experience working with offshore teams.
* Experience with managing a range of stakeholders.
Decision Scope & Budget
* The role has no direct budget responsibilities, but decisions may require you to seek funding from other teams to facilitate projects.
* You must be aware of financial impacts of decisions and ensure risks and opportunities are mitigated or flagged to the budget holder.
Support Provided
* Technology and access to all necessary tools, along with flexible working arrangements to enable effectiveness.
* Sainsbury’s Learning & Development resources along with line‑management support.
* Opportunity to participate in relevant industry events to remain current on industry dynamics and developments.
* Opportunity for access with both direct and indirect suppliers as required.
Behaviours
Own it
* Deliver a wide range of tasks and take ownership for solving problems you identify.
* Actively share your thoughts and are prepared to challenge others in a positive way.
* Use business context and other information sources to make decisions.
* Regularly review your goals with your line manager.
Make it better
* Open‑minded and try new ways of doing things, making things simpler where possible.
* Adaptable and respond positively when circumstances change.
* Show curiosity about the business beyond your immediate role.
* Seek feedback from those you work with and understand your strengths and development areas.
* Provide regular fair and accurate feedback to others.
Be human
* Ask questions to understand where others are coming from; show care and respect for how others are feeling and provide support to those around you.
* Listen and ask questions about the needs and motivations of others to build effective relationships.
* Regularly gather customer feedback and use this insight to continuously improve the customer experience.
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