Founded in 2015, 11K Consulting is a leading China-specialist communications consultancy helping overseas brands unlock the potential of Chinese affluent consumers.
We partner with some of the world’s most respected names in luxury real estate, design & architecture, hotels, and lifestylein the UK, and other countries across the globe,bridging cultural and commercial opportunities between the UK and China, and beyond.
At 11K, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You’ll join a growing team working across exciting internationalluxury property and destinationbrands, withflexibility to work in China and the UK, contribute, and make a visible impact.
Why Join 11K?
* Work with prestigious international luxury brands and gain cross-market exposure
* Join a supportive growing team with a culture that values creativity, accountability, and growth
* Opportunities to grow within a fast-evolving international team
* 25 days’ annual leave plus 1 day off on your birthday after passing the probationary period
* Performance-based annual bonus
* Enjoy hybrid working, 2 days in the London office (Holborn)
* Working aboard for a period of times when met years of working requirement
* Ongoing tailored training and professional growth opportunities with set training budget every year
* A clear career development programme and regular performance review
* Regular team socials and networking events
About the role: China Digital Marketing Manager
We’re looking for an experienced China digital marketer with strong agency experience and a proven track record on China digital, delivering results for luxury property and hospitality clients. This role blends strategy and execution for you to independently run campaigns, create content and report on performance with a clear commercial focus.
Key Responsibilities:
* Develop data-driven digital marketing strategies for the Chinese market, optimising multi-channel campaigns including the major platforms WeChat, Video Channel, RedNote, and Baidu; and ensuring compliance and regulations.
* Execute social campaigns end-to-end, acting as brand account holder, managing calendars, engagement, optimising and community growth, and most importantly leads generation for luxury property, hotel and lifestyle brands.
* Create and localise content that resonates with Chinese audiences while maintaining UK/international brand tone, collaborating with designers and copywriters.
* Manage paid advertising across Baidu, WeChat, RedNote and other key platforms to maximise ROI.
* Lead day-to-day client communication, building trust, managing expectations and coordinating seamless delivery, and always meet deadlines with high quality of work.
* Track and analyse campaign performance using tracking tools to deliver data-driven insights, reports and recommendations.
* Build and manage partnerships and influencer campaigns, including outreach, briefing and performance tracking to drive sales enquiries and bookings.
What We’re Looking For:
✅ 3-8 years agency or relevant experience in a fast-paced agency serving clients.
✅ Hands-on solid experience managing WeChat Official Accounts, Video Channel and RedNote campaigns.
✅ Proven understanding of content and advertising restrictions for property and hospitality in China.
✅ Proficiency in digital marketing tools and analytics platforms.
✅ Ability to show tangible campaign growth data (engagement, enquiries, or conversions).
✅ Fluent in Mandarin Chinese and English, both written and spoken.
Ready to Join Us?
If you’re a culturally fluent China digital marketing specialist who thrives on creating impact in the Chinese market, please send your CV and a brief cover note to sally@11kconsulting.com.
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