Role Overview: The Sales Manager will lead and develop the UK & Ireland sales team, ensuring that targets are met or exceeded while fostering strong customer relationships and identifying new growth opportunities. The role report to e UK&I Country Manager and other cross-functional teams to align sales initiatives with broader business goals and ensure operational excellence. Key Responsibilities: Sales Leadership: Lead, develop, and manage the UK & Ireland sales team to deliver on financial targets and strategic objectives across food retail, industrial, and service markets. Business Development: Identify and pursue new business opportunities, develop key accounts, and expand CCR’s footprint across relevant sectors. Team Development: Coach and support individual team members to maximize their performance and ensure capability building across the team. Customer Relationship Management: Build strong, long-term relationships with key customers and partners, ensuring customer satisfaction and loyalty. Strategy Execution: Translate the UK strategy into clear, actionable sales plans. Monitor market trends and competitor activities and provide strategic input to the Country Lead. Sales Forecasting & Reporting: Own sales planning, pipeline management, forecasting, and regular reporting on performance against targets. Cross-Functional Collaboration: Work closely with operations, service, marketing, and finance to ensure alignment and smooth execution of customer solutions and contracts. Key Performance Indicators for the role: Sales & Revenue Performance Achievement of annual sales revenue targets across food retail, industrial, and service segments Year-over-year sales growth (% increase) Gross margin performance by sector and customer group Pipeline & Business Development Value of new business opportunities added to pipeline monthly/quarterly Conversion rate from lead to closed deal (%) Number of new accounts acquired per quarter Customer Relationship Management Customer retention rate (%) Customer satisfaction or Net Promoter Score (NPS) Frequency of key account reviews and strategic account plans in place Team Performance & Development Achievement of individual and team sales targets Sales team engagement and retention rate Completion of development plans and training milestones for team members Forecasting & Reporting Accuracy Forecast accuracy (% variance between forecast and actual results) Timely and accurate submission of sales reports and forecasts Strategic Execution Execution of strategic sales initiatives as defined in annual plan Progress on cross-functional projects or improvement initiatives Contribution to market share growth in key sectors Operational Efficiency CRM usage compliance and data quality Cycle time from lead to deal closure Internal process improvement initiatives led or contributed to