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Digital Content Executive, Hemel Hempstead
Client: AYMES | B-Corp
Location: Hemel Hempstead, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
9
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
AYMES is seeking a skilled and proactive Digital Content Executive to manage content across our Shopify-powered e-commerce site and content-rich B2B platform(s). You will work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
* Manage product listings, descriptions, pricing updates, and promotions within Shopify.
* Manage content updates, ensuring brand consistency and optimized UX across platforms.
* Implement structured content strategies to improve navigation, user experience, and conversion rates.
* Maintain inventory accuracy and coordinate with teams to ensure product availability.
* Develop and optimize landing pages for promotions, product launches, and marketing campaigns.
* Enhance site structure and user journeys to drive engagement and online sales.
* Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.
SEO & Performance Optimization:
* Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text.
* Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
* Use analytics tools to monitor performance and inform strategy.
Digital Project & Agency Coordination:
* Support briefing external agencies.
* Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement.
* Generate reports on content and e-commerce performance, providing data-driven recommendations.
* Create testing plans to optimize UX improvements.
Skills & Experience Required:
* Experience with web content management systems like Shopify, Squarespace, and email marketing tools like Klaviyo.
* Understanding of UI/UX principles, especially for CRO.
* Experience with SEO techniques for e-commerce websites.
* Excellent project management skills.
* Attention to detail, problem-solving skills, and content optimization ability.
* Design skills using Adobe Photoshop and Illustrator.
Personal Attributes:
* Highly organized and detail-oriented.
* Ability to work independently and collaboratively.
* High integrity and professionalism.
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