Join to apply for the Marketing Manager – Footpatrol role at JD Sports Fashion
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Join to apply for the Marketing Manager – Footpatrol role at JD Sports Fashion
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
Job t Itle
Marketing Manager – Footpatrol
Responsible To
Marketing Lead
Department
si ze? G roup Marketing
Location:
UK – London
Hours
40 hours per week
Role Overview
We’re a team on a mission to ensure Footpatrol is perfectly positioned to allow us to raise our profile and maximi s e opportunities from our organic social, community, third-party partnerships and retail channels to drive commercial results.
Reporting to the size? Group Marketing Lead, yo u will drive the creation, management and launch of product and brand campaigns, as well as a wide variety of marketing initiatives, always delivering on time and within budget. Central to this will be the management of third-party brand partnerships. T reating these brands as our own, you will secure and maximise every partner opportunity to create campaigns that rai se brand profiles and drive sales. You will use your brand management skills to advance the HIP brand by delivering innovative activations and solutions, strengthening the brand ’s community links, positioning HIP as the partner of choice for the market - leading streetwear brands.
Key Responsibilities
* Create, m anage and lead impactful integrated marketing plans across social, influencer, events, retail, product seeding, advertising (traditional and non-traditional) press and exposure activations.
* L ead the planning and management of key brand campaigns and ensure that both retail and online have strong representation to help drive awareness to the Footpatrol consumer.
* Ensure all activity aligns with overall business goals and objectives and amplifies the brand and marketing strategy for Footpatrol .
* Oversee Footpatrol content creation to ensure a consistent brand, personality, tone of voice and message across all touch points, managing the internal and external creative sign-off process.
* Activ ely manage and develop third-party brand ( 3 PB) relationships and campaigns (e.g. adidas, Nike etc.), pitching for campaign budget and ensuring financial contribution targets are met. Regularly assess performance against the objectives and KPIs, aligning with the Creative & Marketing Lead for any identified areas for improvement.
* Ensure all campaigns have clear objectives and KPIs and plans are developed to target the right person, at the right time, through the right channel.
* Produce campaign reports to assess performance against the objectives and KPIs, identifying learnings and recommendations for future campaigns.
* Develop ways of working to ensure efficient campaign delivery to meet KPIs and objectives, apply ing a continuous improvement attitude to drive future development s.
* Independently t rack campaign costs against budget and become proficient in utili s ing the Coupa finance management system. You will be responsible for receipting your allocated brand contributions and working with G roup F inance independently.
* Manage allocated brand budgets, splitting funds accordingly across various campaigns within the financial year .
* Preserve strong relationships with external suppliers and agencies .
* Maintain the upkeep of the brand calendar and update the relevant departments on your campaign activity.
* Work collaboratively with key business stakeholders such as R etail, D igital, S ocial, B uying, M erchandising and C reative to drive the brand forward as a team to meet departmental and campaign objectives .
* Oversee influencer marketing, identify key local partners and explore new expansion and partnership opportunities, ensuring all align our brand strategies and are representative of our brand. Monitor objective and KPIs, ensuring tracking is implements to understand performance and ROI .
* Take responsibility for your p erformance via regular PDP reviews to champion personal development and team atmosphere.
Skills, Experience, And Knowledge Required
* Relevant experience in a marketing role.
* Educated to degree level or equivalent in brand or marketing.
* Ability to apply technical marketing knowledge, tools and theory in everyday work.
* Strong organisational, project management and analytical skills with excellent attention to detail.
* Hands on experience and proven track record of managing and delivering integrated marketing campaigns including social, retail and influencer.
* Experience of budget management and reporting.
* Excellent verbal, written, presentation and communication skills.
* Confidence with leading the handling of influencer contracts, fees, campaign budgets and relationships.
* Commercial and analytical aptitude .
* The ability to work in a fast-moving environment as part of a collaborative team.
* A willingness to learn new skills.
* Proficient computer skills, including strong MS Office, Excel and Google Slides skills.
* M anagement experience is preferred.
* A keen interest in streetwear fashion / sneaker brands is advantageous .
* A valid driving license and passport with ability to travel throughout the UK and internationally when required .
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Thank you for your time
#JD
Apply Now
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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