Job Description To lead the marketing function and cross functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans, achieving defined metrics and reaching annual sales target by optimising the use of promotional resources once marketing authorisation granted. Supervisory Responsibility 1 Senior Brand Manager 1 Brand Manager report Leadership of x-functional launch brand team Brand Leadership Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics Represent UK Affiliate with Global and Area marketing teams Communicate strategy and performance to senior local and global leadership Responsible for marketing budget allocation and overall budget management Team Leadership Lead the marketing function including, personal development, performance management Creating a x-functional team culture where the AbbVie way of working can flourish Coaching associates to become the best versions of themselves Developing associates with stretch in-role assignments to build skills and experience Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed Strategy Formulation Explore known unknowns with market research that provides meaningful insights to solve challenges Synthesis of data into insights to determine brand strategy Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the x-functional team Tell the story and ‘sell’ the strategy and ambition to the organization Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data Execution Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value. Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs. Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these Innovation Evolving the operating rhythm, strategy and capabilities of the x-functional team by bringing the latest technology, patient and customer insights into the brand team