Marketing Manager - D2C Brand (Hands-On Generalist)
Marketing Manager - D2C Brand (Hands-On Generalist)
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Charava is a UK-based health supplement brand focused on longevity, optimal performance, and science-backed innovation. We’re seeking a highly versatile,hands-on Marketing Managerwho can blend day-to-day execution with big-picture brand strategy. This is a unique opportunity to build and grow a fast-emerging brand in the wellness space.
This role is both strategic and tactical. You’ll operate across multiple marketing layers — from campaign setup and content management to driving brand growth, awareness, and partnerships.
Brand Strategy & Awareness
* Develop and execute integrated campaigns to grow Charava’s presence
* Shape brand positioning and maintain a consistent voice across channels
* Identify and activate relevant partnerships, sponsorships, and PR opportunities
Digital & Growth Marketing
* Manage content across email, social, website, and paid media
* Monitor and optimize performance metrics (ROAS, CAC, LTV)
* Collaborate with UGC creators and manage TikTok/Instagram growth
* Support tracking and funnel optimization (UTMs, analytics, retention flows)
Execution & Operations
* Coordinate day-to-day content execution (posts, email, launches)
* Plan and lead brand events, partnerships, and activations
* Liaise with design, freelancers, and vendors to hit deadlines
* Stay on top of wellness, longevity, and consumer supplement trends
What we are looking for?
* 3–6 years of experience in marketing (DTC, eCommerce, or wellness preferred)
* You’re botha doer and a strategist— just as comfortable writing a newsletter as shaping campaign direction
* Excellent project management and creative execution skills
* Familiarity with tools like Klaviyo, Shopify, Meta Ads, Canva, Notion, or RechargeApp
* Bonus if you’ve worked in supplements, wellness, or longevity-focused sectors
Why join Charava?
* High-impact role in a rapidly growing, mission-driven company
* Full autonomy to own and lead your projects
* Exposure across all facets of the brand – from creative to performance
* Opportunity to shape the future of a longevity-focused supplement brand
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail Health and Personal Care Products
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