Director of Sales
Full-Time Position – Competitive Salary (depending on experience)
About Sopwell House:
Sopwell House is a beautiful luxury Georgian country house
hotel and spa located in the heart of Hertfordshire. Set within 12 acres of
serene countryside, just 20 minutes from London St Pancras, the hotel offers
126 stylish rooms and suites, an award-winning spa, and a range of exceptional
dining experiences. Our commitment to personalised service, attention to
detail, and warm hospitality has made Sopwell House a standout destination for
both leisure and business guests.
We are seeking an ambitious and experienced Director
of Sales to join our senior leadership team. This pivotal role is
responsible for driving revenue growth across MICE, Food and Beverage, Spa and
Rooms, building strong client relationships, and leading a sales team. The
ideal candidate will be a dynamic, results-driven professional with the vision
and leadership to take Sopwell House to the next level of commercial success.
Your role in our Family:
* Formulate
and deliver the hotel’s sales strategy to increase market share and
maximise revenue opportunities.
* Lead,
motivate, and develop the Sales, Reservations, Marketing, and Conference
& Events teams.
* Build
and strengthen relationships with key local, national, and international
clients.
* Identify,
secure, and manage new business opportunities across all markets.
* Oversee
and manage third-party partnerships, including Vine Tree Hotels &
Venues and Preferred Hotels.
* Prepare,
monitor, and achieve sales budgets and performance targets.
* Conduct
regular market analysis to anticipate client requirements and trends.
* Represent
Sopwell House at trade shows, exhibitions, networking events, and client
functions.
* Ensure
all sales activity is recorded accurately, with client information managed
effectively.
* Collaborate
with all hotel departments to align strategies and maximise profitability.
* Maintain
the highest level of guest and client satisfaction by ensuring excellent
service delivery across all touchpoints.
What makes you the perfect fit?
* Proven
experience in a senior sales leadership role within a luxury hotel or
hospitality environment.
* Strong
commercial awareness and a track record of achieving ambitious sales
targets.
* Outstanding
leadership and team development skills, with a “lead by example” approach.
* Excellent
communication, negotiation, and relationship-building skills.
* Experience
managing multiple revenue streams, including meetings, and events.
* A
proactive, hands-on, and results-focused attitude with exceptional
organisational skills.
* Ability
to think strategically while maintaining a focus on detail and execution.
The Best Bit:
* Discounted
Food and Beverage and accommodation.
* 28
days holiday, plus an extra day off on your birthday.
* 30%
discount on spa treatments and spa days.
* 10%
discount on spa products.
* 'Introduce
a Friend' bonus when you recommend someone to join our team.
* Staff
meals provided on duty.
* Hotel
discounts through our Pride of Britain affiliation.
How to Apply:
If you are a passionate sales leader with a proven ability
to deliver results and inspire teams, we’d love to hear from you! Please submit
your CV and cover letter, explaining why you are the perfect fit for this role.
If you do not hear from us within 14 days, please assume your application has
been unsuccessful on this occasion.
Sopwell House is proud to be an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment
for all team members.