About the Role
This role will lead the go-to-market strategy, positioning, and messaging for Elsevier’s Scopus and Scopus AI offerings - two flagship products central to the company’s innovation and growth agenda. This role ensures these solutions are clearly articulated, competitively differentiated, and effectively launched and supported in the market. You will serve as the voice of the customer within the product marketing process, translating complex technical features into clear, compelling narratives that resonate with academic institutions, researchers, and publishers.
This role is instrumental in positioning Elsevier’s AI capabilities as a value differentiator and supporting the company's ambition to move to portfolio-led, customer-first storytelling.
Responsibilities
1. Develop strategic value propositions and messaging frameworks for Scopus and Scopus AI
2. Tailor narratives to distinct audiences institutional buyers, researchers, funders, and publishers
3. Lead GTM strategy and execution for new features, releases, and solution enhancements
4. Partner with Product and Revenue Enablement to manage coordinated launches
5. Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
6. Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides
7. Train sales and marketing colleagues on product value and market positioning
8. Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights
9. Synthesize input from product usage, sales feedback, and market data to inform positioning
10. Contribute to persona development and buyer journey insights
11. Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content
12. Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence
Requirements
13. Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue.
14. Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity.
15. Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenue.
16. Demonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics
17. Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP.
18. Experience marketing to both content providers (e.g., publishers) and institutional buyers
19. Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion.
20. Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement.
21. Demonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rate.
22. Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency.
23. Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality.
24. Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier’s leadership narrative in the research ecosystem.
U.S. National Base Pay Range: $93,400 - $155,700. Geographic differentials may apply in some locations to better reflect local market rates. If performed in Illinois, the pay range is $98,100 - $163,500. If performed in Chicago, IL, the pay range is $102,800 - $171,300. If performed in Maryland, the pay range is $98,100 - $163,500. If performed in Ohio, the pay range is $88,700 - $147,900. This job is eligible for an annual incentive bonus. We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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