Your Job
: The Retail Marketing Coordinator provides support to Retail Marketing team to ensure success with our retail partners. You will focus on executing marketing plans for Brooks retail partners and have a close relationship with the UK&IE Sales, Tech Rep and Retail Marketing Specialist and Retail Marketing Manager to support a smooth delivery of our seasonal brand stories and in-store activations. You will also support the general retail base with a focus on instore activations including Point of Sale, and In store Graphics. Excellent communication skills, a passion for the Brooks mission “to inspire people to run and be active” and a love for social media engagement is key to your success in this position!
Your Responsibilities:
1. Support the Retail Marketing Manager on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts)
2. Coordinate the execution of agreed seasonal retail marketing and “always on” POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for Tier 2 accounts.
3. Review for consistent and continuous visibility of the Brooks brand and products within selected accounts
4. (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base.
5. Monitor and document Point of Sale materials to be distributed with all accounts in the Uk & Ireland dependent on classification. E.g. Track which stores we have shoe towers with the support of Tech Rep
6. Team.
7. Monitor respective account activation budgets, under the direction of the Retail Marketing Manager
8. Coordinate and execute special in-store and corporate events for retailers, ensure on-time and in budget execution, under the direction of the Retail Marketing Manager
9. Support Sales and Marketing team with execution of UK&IE vendor shows and retail based events.
10. Travel to account meetings and tradeshows for retail marketing presentations.
11. Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts.
12. Proof the catalogue, tech and brand activation guide each season.
13. Distribute training tools for Tech Reps provided by EMEA Marketing Team
14. Provide hands on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required.
15. Fill in Quarterly report templates for selected Tier 2 accounts.
Your Qualifications:
16. Bachelor’s degree (preferably in business/marketing)
17. 1+ years of relevant business experience (brand, footwear, retail & lifestyle experience)
18. Some understanding of brand building and integrated marketing approach
19. Some understanding and knowledge of marketing channels and brands
20. Readiness to travel and attend meetings and offerings with customers as well as events.
21. Proficiency of following software: Word, Excel, Outlook, PowerPoint • Strong passion for the running enthusiast and practicing an active lifestyle.
22. Able to generate new ideas and creative solutions.
23. Driven & energetic, trend-conscious, sport-savvy.
24. Flexibility to work on own initiative or within team and cross-functional framework.
25. Excellent organizational skills; ability to multi-task and manage concurrent workflows to deadlines, strong attention to details.
26. Demonstration of Brooks’ corporate values:
27. Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun!