Mobile Marketing Manager
Salary - £45,000 to £55,000 plus benefits
Location – London, near Kings Cross
Working set up – Hybrid – typically 50/50 home and office based.
What you’re going to be looking after is Mobile & App Marketing campaigns for a mid-sized Casino & Bingo brand based out of London.
You’ll be reporting to the Senior Digital Marketing Manager for Mobile and will be leading on the Mobile campaigns. The team operates as an internal agency across global markets, enabling them to deliver their digital performance marketing plans and targets. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden as well as other smaller but focus markets.
They are looking for someone who has a proven track record in leading mobile performance marketing. This person will work closely with marketing teams in the UK and other markets to produce campaigns that deliver results, as well as directly with platforms to ensure search campaigns are delivered. As well as being an expert in paid app marketing channels in the UK, we are looking for someone who can also bring new ideas for in-app activity in order to grow what is already a key area for our delivery, and also assist with other mobile-focused areas of the business, such as ASO, mobile attribution, and fraud prevention.
About the business
Despite being a global organisation with diversified range of gaming options for customers. They’re not a large corporate and are reflective of being a much more agile, lean and dynamic environment.
Culturally they position themselves as the good guys of the industry, and ethics play strongly within their company values. It’s a creative environment too, which is also reflective of their product being centred around providing entertainment as well.
Experience Needed
1. Experience in the Mobile Marketing field in the UK, with other market experience hugely beneficial
2. Experience in the iGaming industry (beneficial but not mandatory)
3. Experience in working for a digital performance agency would be beneficial
4. Experience across all performance marketing platforms with a core focus in Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads
5. Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day mobile marketing ops, including but not limited to: MMPs (such as AppsFlyer, Adjust, Singular, etc), Mobile Fraud Prevention Tools, Traffic Guard/Firebase/GA4
6. Experience in digital marketing planning and forecasting
7. Excellent written and verbal communication skills and stakeholders in a matrix environment
8. Must be very tech savvy and be aware of available tools on the market and have experience purchasing and implementing them
9. Must have strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources
**Able to live and work in the UK unrestricted.**