Senior Marketing Manager
Central London | Up to £70,000 + Benefits
Hospitality Sector
Zachary Daniels is proud to be partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.
This is a high-impact role reporting into the Head of Marketing, where you'll take ownership of a key marketing channel across a portfolio of well-loved brands and locations. You'll be at the forefront of driving commercial performance, strengthening brand presence, and enhancing guest engagement.
Working cross-functionally with teams across Marketing, Digital, Social, CRM and Operations, you'll help shape strategic direction while delivering standout, integrated campaigns.
What You'll Be Doing
Strategy & Brand
Develop and lead channel strategy aligned to commercial objectives
Ensure a consistent and compelling brand experience across all touchpoints
Support key initiatives including menu launches, pricing and value positioningCampaigns & Execution
Plan and deliver end-to-end, multi-channel marketing campaigns
Own the marketing calendar, aligning activity with wider business priorities
Collaborate closely with Digital, CRM and Operations teams for seamless deliveryPerformance & CRM
Take ownership of channel performance across all owned platforms
Work with data and CRM teams to drive segmentation and personalisation
Set KPIs, analyse performance and continuously optimise activityPartnerships & Local Activation
Lead partnerships, brand activations and local marketing initiatives
Ensure all activity is commercially focused and aligned to brand standardsLeadership & Stakeholder Management
Act as a senior voice across the business and manage external agencies
Support, mentor and develop junior team membersGovernance
Manage budgets, forecasting and reporting with a strong commercial lens
What We're Looking For
Proven experience in a senior marketing role within hospitality, retail, leisure or multi-site consumer brands
A strong track record of delivering commercially impactful marketing strategies
Expertise across integrated campaigns, CRM, owned channels and performance marketing
Confident stakeholder manager with experience leading agencies and complex projects
Highly commercial, data-driven and results focused
About You
Strategic thinker who enjoys being hands-on
Clear, confident communicator with sound judgement
Collaborative leader who builds strong relationships
Proactive, resilient and adaptable in a fast-paced environment
Passionate about brand, customer experience and measurable resultsThis is an exciting opportunity to join a globally recognised hospitality brand during a period of growth and new site openings. Opportunities like this don't stay on the market for long.
Apply today to find out more.
Reference: BH35775