Join Zellis Group as our Performance Marketing Director and play a pivotal role in driving measurable business impact for a leading B2B HR, WFM, and Payroll software provider. Reporting to the CMO, you will shape and execute data-driven marketing strategies that accelerate pipeline growth, revenue, and customer success across the UK and Ireland enterprise market.
You will analyse, optimise, and scale marketing performance across all channels, ensuring alignment with commercial objectives and operational excellence. This is a strategic, hands-on leadership role requiring deep analytical skills, B2B enterprise marketing experience, and a proven ability to maximise marketing investment.
Key Responsibilities
Performance Strategy & Optimisation
1. Develop and refine marketing strategies to achieve business goals.
2. Analyse and improve marketing results across all channels to maximise return on investment and sales pipeline.
3. Use data to increase product adoption, customer retention, and service quality.
4. Continuously improve campaigns through testing and per...