Job Description – Marketing Manager
Role Title:
Marketing Manager
Department:
Marketing
Job Level:
4
Location:
Knutsford
Number of Direct Reports:
4
Number of Total Reports:
4
Role Purpose:
Reporting in to the Network Director, UK, this role will oversee all marketing related activity for the UK Freight division. As a senior specialist within the marketing field, this role will manage the marketing team and build effective relationships with the UK freight network (both managed offices and franchised) to successfully deliver the marketing plan and maximise performance.
Key Responsibilities
* Support the Network Director in the achievement of revenue targets across the UK network by delivering an annual marketing plan that contributes to the achievement of new business targets and increasing revenue from existing customers
* Create and deliver an annual market plan/calendar that supports seasonal spend patterns from target industry sectors in order to maximise revenue opportunities and effectively manage all marketing activity within the UK freight marketing budget (with a focus on ROI)
* Provide impact analysis of delivering against sales campaign objectives
* Make recommendations on marketing spend based on maximising revenue, and manage marketing spend in line with budget
* Prepare a monthly report for the Network Director on all marketing related activity, setting out performance against key objectives and monthly marketing spend
* Ensure that all marketing content clearly communicates Speedy Freights USP’s to prospects within our target industry sectors in order to simply and coherently differentiate our service offering from competitors
* Regularly communicate with the Sales Manager community in order to ensure that they have the relevant marketing and sales tools to effectively close new business
* Work closely with the Network Director and any other relevant stakeholders to drive forward and develop marketing initiatives for the business division
* Support the Network Director on applicable projects under the GV30 programme
* Ensure the Marketing team provide a basic level of marketing support to the other divisions and respective franchisees in line with the marketing service plan
* Ensure any external marketing agencies who support other business divisions (i.e. Parcels and the USA) are provided with our brand guidelines
* Oversee digital marketing campaigns (SEO, PPC, social media and email marketing)
* Manage the external PR agency relationship and approve press releases
* Ensure brand consistency across all channels and communication (internal/external)
* Oversee the application process for industry awards and ensure these are aligned with our brand
* Oversee the production of promotional materials and marketing campaigns
* Support on internal communication for the UK freight business division
* Monitor and analyse market trends and competitors' strategies
* Provide business intelligence on key competitors and marketplace trends, identifying ways of gaining a competitive advantage in the market
* Ensure all marketing activities comply with industry regulations and company policies
* Drive a high-performance culture within your team and ensure successful completion of the company’s performance management process
* Effectively manage the talent within your team including recruitment and onboarding, team engagement, team development and succession planning
Experience
* Proven experience in a similar role in B2B marketing
* People management experience (managing a small marketing team)
* Previous experience in managing agency relationships (e.g. PR)
* Ability to support on broader projects and meet deadlines
* Experience in resolving business issues or addressing internal business requirements by applying professional judgment and specialist expertise
Skills and Knowledge
* Have a degree in marketing or an equivalent level of education or experience
* Strong knowledge of market research and data analysis methods
* Excellent verbal and written communication skills
* A very high level of attention to detail (particularly with written content)
* Customer focused and high level of commercial acumen
* Ability to manage complex business issues and address internal requirements
* The ability to maintain great working relationships with various stakeholders
* Able to successfully manage a marketing budget and demonstrate ROI
* Ability to prioritise the right activities that deliver value to our business
* IT Proficient, with the ability to use multiple IT systems, applications and CRM’s
* Effective people management skills to drive high performance and develop talent
* Ideally knowledgeable on the transport and logistics sector, with a good understanding of marketing trends and emerging markets is desirable