As Product Marketing Manager, you will be responsible for developing and leading a product category vision and planning, championing best in class category management against pre-agreed objectives that support the overall direction of the company. You will have ownership of product management and marketing for consumer business categories, from identifying the possible win, the formation of launch plans, product positioning, creation of engagement and relevant content, through to analysis competitor and category performance. This is fantastic opportunity for someone with a passion for product marketing, retail knowledge and a curious approach, to join a highly respected Banbury based organisation. This role is available on a full time, permanent basis.
As Product Marketing Manager, you will be responsible for:
Developing data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measuring and reporting performance to senior management, both in the UK and Internationally
Creating comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry
Developing product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products
Supporting the Product Management Coordination, tracking and analysing sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations
Carrying out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner
Working closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Being proactive with recommendations based on research and/or analysis as well as category plans
Managing the creation of all copy and content for Consumer categories and products. Liaising with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy
Documenting, and making decisions / recommendations from extensive competitor research. Supporting the wider Product and Marketing team with desktop, field and product test analysis. Reporting findings and recommendations to wider business and internationally.
Overseeing and managing all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
Being a product and category champion, available to deliver presentations, training and insight to internal and external stakeholders where required
Liaising closely with Head Office colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions
Working closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans
Proactively attending retailer and internal meetings to influence and support category performance objectives Skills / Experience required:
Product and marketing experience within a fast-moving business
Marketing or business qualification, desirable
Experience of managing relationships with retailers or wholesalers
Confident and strong communicator
Planned and structured approach
Methodical and adaptable character
Driving licence essential (attending events, when required)What's in it for you:
This is a great opportunity to join a well-respected local employer who offers not only an amazing culture and progression opportunities but also a very modern office with well-equipped facilities.
The salary for this position is confidential and will be discussed on application. You will receive 32 days' holiday (including 8 bank holidays), a generous pension, life assurance, sick pay, healthcare and staff discounts.
Please forward your CV for a quick response