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Senior National Account Manager, west midlands
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Yes
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2
Posted:
23.05.2025
Expiry Date:
07.07.2025
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Job Description:
Senior National Account Manager
Do you have a proven track record in obtaining and maintaining long term key customers in the Gardening products industry?
Do you have extensive knowledge and experience in managing key consumer product chains?
Can you proactively manage allocated accounts in order to achieve objectives & targets set?
Macgregor Black are partnering with a Gardening Products business on the search for a Senior National Account Manager. This is permanent role based in Birmingham.
As Senior National Account Manager you will be responsible for driving commercial performance within the Sales function. You will be a critical thinker who is dynamic and positive; your ideas and initiatives will contribute to the success of the team and the company. Excellent organisational, analytical, numerical and problem-solving skills are critical to the role. A previous experience with consumer goods products across key national retailers is required.
Key Responsibilities
* Reporting directly to the Sales Director you will manage multiple brands within a chosen group of national retailers.
* Managing key retail partners ensuring the business can support the individual demands of each retailer through the consistent and rapid growth which is being achieved.
* Develop a strong sales strategy closely aligned to our brand partners to ensure we meet and exceed their growth targets and future ambitions.
* Define retail sales targets, annual forecasts and implement necessary measures to secure their fulfilment and present internally and externally on a regular basis.
* Identify business gaps and work with the necessary internal resources to address needs.
* Have full ownership and accountability for the accuracy of your forecast, liaising internally with the Sales Operation Manager, Demand Planners and Brand Managers to ensure sufficient stock is available and aligned with planned marketing activities.
* Acquire a thorough understanding of key customer needs and requirements and assess the businesses capabilities in supporting them both now and in the future.
* Develop and build strong relationships with your retail accounts to maximise sales opportunities whilst continually assessing their long term commercial and financial viability.
* Driving the profitability of your accounts, by utilising all tools available. Regularly negotiating terms and cost prices, while also challenging processes and reducing returns.
* Prepare weekly reports highlighting progress, sales and forecasts.
* Work internally with the Brand Management team to define pricing and product range offering for each brand opportunity within each retail partner.
* Drive incremental sales by identifying and proactively opening new channels / retailers. Use expertise and tenacity to generate new leads, and enhance the businesses proposition.
What are we looking for?
* Proven track record at a national account sales level
* Proven ability to generate profitable sales with a view on the long and short term
* Entrepreneurial character with strong organisational and communication skills
* Current working knowledge of key national retailers, for reference the likes of B&Q, the Range.
* Expertise within the Garden sector in the UK advantageous and an understanding of Premium brands is a clear benefit
* Self-motivated and experienced professional with a hands-on personality
* Flexibility for frequent travel are required
Please contact Lewis Millican for further information.
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