We are seeking a talented Shopper Marketing Manager to join the marketing team within the FMCG industry. The role involves creating and executing shopper marketing strategies to enhance brand visibility and drive customer engagement.
Client Details
This opportunity is with a well-established company in the FMCG sector, known for its focus on delivering quality products to its customers. The organisation operates as a medium-sized team and values innovation and results-driven approaches.
Description
Develop and implement shopper marketing strategies aligned with brand goals.
Collaborate with internal teams to ensure consistent brand messaging across all touchpoints.
Analyse market trends and consumer behaviour to optimise campaigns.
Manage relationships with retailers to drive product visibility and sales.
Monitor and evaluate the performance of marketing activities, providing actionable insights.
Coordinate with external agencies to deliver effective promotional materials and campaigns.
Ensure budget management and cost efficiency in all marketing initiatives.
Support the development of long-term brand growth strategies within the FMCG sector.Profile
A successful Shopper Marketing Manager should have:
A degree in marketing, business, or a related field.
Proven experience in brand management within the FMCG sector.
Strong understanding of shopper marketing principles and strategies.
Excellent project management and organisational skills.
Ability to analyse data and translate insights into actionable plans.
Effective communication and stakeholder management abilities.
Experience working with retail partners and external agencies.
Able to work hybrid from Leeds city centre.Job Offer
Shopper Marketing Manager Offer:
Competitive salary ranging from £40,000 to £50,00.
Comprehensive benefits package.
Opportunity to work within a reputable FMCG company in the marketing and agency department.
Supportive and professional work environment focused on growth and success