Content Designer - NHS & GDS Experience Required
Location: Leeds (1 day per month on-site)
Rate: £500 per day | Inside IR35
Duration: Until September
Overview
We are looking for an experienced Content Designer to join a high-impact NHS programme. You will be responsible for creating clear, user-centred content that meets GDS standards and works for a diverse range of users in a complex healthcare environment.
You will work closely with multidisciplinary teams including UX designers, researchers, product managers, and developers to ensure content is accessible, consistent, and aligned to user needs throughout the delivery lifecycle.
Key Responsibilities
Design and deliver clear, accessible content across digital NHS services and products
Apply GDS content design principles and the NHS content style guide to all outputs
Work within multidisciplinary agile teams, contributing to sprints, reviews, and retrospectives
Collaborate with User Researchers to validate content decisions against real user needs
Create and maintain content documentation including content models, style guides, and pattern libraries
Review and audit existing content, identifying improvements for clarity, accessibility, and consistency
Engage with stakeholders at all levels to gather requirements and communicate content decisions
Ensure all content meets WCAG 2.1 accessibility standards and NHS/GDS compliance requirements
Key Requirements
Proven experience as a Content Designer in GDS or GDS-aligned environments
Strong background working within the NHS or wider healthcare sector
Demonstrable ability to translate complex clinical or technical information into plain English
Experience working in agile, multidisciplinary teams across Discovery, Alpha, and Beta phases
Solid understanding of accessibility standards and inclusive content design
Strong stakeholder management and communication skills across technical and non-technical audiences
Familiarity with content tools such as Contentful, (url removed) Prototype Kit, or similar
Desirable
Experience working with NHS Digital, ICSs, NHSE, or central government bodies
Knowledge of the NHS service standard and GDS service manual
Experience conducting or contributing to content audits and pair-writing sessions
Relevant certifications or formal training in content design or UX writing
Apply now or email for more information