Senior strategy analyst - iwocapay

Senior Strategy Analyst - iwocaPay

Hybrid in London

We're looking for a Senior Strategy Analyst to join our iwocaPay team, focusing on Seller Acquisition and Activation.

Sellers use iwocaPay to offer innovative trade credit and buy-now-pay-later solutions for business customers. Those sellers are essential to our success: we need them to offer iwocaPay to their customers, who in turn use us to spread the cost of their purchase, improving their cash flow and operational flexibility.

We are looking for an analyst who is a strategic 'doer': someone with the skill to turn complex data into clear insights, the autonomy to own the data pipeline, and the collaborative spirit to help us make smarter, faster decisions.

The company

Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca. Small businesses aren't just statistics – they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we've revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that's fast, flexible, and actually works for modern businesses.

Our impact speaks for itself: we've provided billions in funding to more than 150,000 businesses across Europe, making us one of the continent's leading fintech innovators. But we're just getting started. Our mission? To empower one million businesses with the financial tools they deserve.

We combine cutting‑edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether a business is managing cash flow or seizing unexpected opportunities, we ensure they get the funds they need – often within minutes.

The team

iwocaPay is a dynamic, fast‑growing team of 40, organised into four squads. The Seller Activation Squad is a cross‑functional unit that owns seller onboarding, from how we first present iwocaPay to new sellers, to how they integrate it into their sales channels.

The squad’s work is highly data driven, supported by a Data and Analytics function that ensures both data access and integrity. The squad’s analyst will be the primary data partner who collaborates daily with the product manager, engineers, and designers. This critical partnership also supports our sales, marketing, and account management teams, connecting the squad’s work to the business at large.

The role

As the Senior Analyst, you’ll become an expert on the seller journey, using data to deepen the team’s understanding of seller behaviour and performance while also owning the integrity of the data. You’ll be an independent, strategically minded ‘doer’ who can take full ownership of your work, setting the bar for analytical rigour and turning insights into meaningful decisions.

The role will include:

• Strategic decision partnering & impact sizing: Proactively frame and size key commercial opportunities by building quantitative models that challenge assumptions, estimate returns, and define success.
• End‑to‑end data & infrastructure ownership: Own the seller data pipeline from source to consumption. You’ll design data models and manage the data flow from our CRM to our warehouse and visualisation layer, making the seller journey measurable and scalable.
• Deep‑Dive insight & feature evaluation: Drive exploratory investigations into the broader seller dataset to uncover critical insights on performance, churn, and activation bottlenecks. You will also rigorously measure and interpret the impact of new features.
• Driving action & empowering operations teams: Translate your complex analyses into clear 'so what' insights that inform iwoca’s business decisions. You will also partner with operational teams (Sales, Marketing, and Account Management) to provide the reliable data and reporting they need to execute on their strategic goals.

The requirements

Essential:

• 3+ years analytical experience working in a B2B environment supporting product, sales, marketing, or customer activation efforts, with a proven ability to independently manage a complex workload and set priorities.
• Expert proficiency in SQL, with hands‑on exposure to database management and data modelling.
• Experience with business intelligence or data visualisation tools (such as Looker, Tableau, Power BI), and comfort working across the full data stack.
• Exceptional talent for communicating ambiguous problems, connecting data to business outcomes, and translating findings for non‑technical audiences.
• A growth mindset with a natural curiosity that helps you to spot, break down, and resolve complex problems, all while maintaining data quality and accuracy.

Bonus:

• Hands‑on experience with data pipeline tools like dbt and cloud data warehouses like Snowflake.
• Experience with Amplitude, Mixpanel, or other product intelligence platforms.
• Experience working with Hubspot, Salesforce, or other CRM platforms.
• A statistical background or experience setting up, running, and analyzing A/B tests and experiments.

The salary

We expect to pay from £55,000 - £70,000 for this role. But, we’re open minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
• Events and community‑led groups, including running groups, padel, and monthly ping‑pong and pool competitions.

The benefits

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one‑month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to keep us all learning, we offer:

• A learning and development budget for everyone.
• Company‑wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.

Useful links

• iwoca benefits & policies
• Interview welcome pack