Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
As the Shopper Marketing Manager you willwork as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with driving impact across the sub-entity through the development and execution of annualintegrated omnichannel marketing plans for Mobility & Convenience (M&C). You will be responsible for orchestrating and synergising day-to-day channel execution across global and local markets for digital, non-digital or in-store channels. By collaborating with the Hub and ensuring alignment with the omnichannel strategy, you will assist with driving effective channel performance and maintain quality and compliance standards. ?
What You Will Deliver
* Create visual and planning guidelines, with asset toolkits for within global role, supporting markets with execution.
* Automate creation to delivery process, partnering with offshore creative hub
* Create instore marketing performance tracking framework, optimising creative, message and priorities as required
* Support the global planning process, with in store channel strategies
* Work as part of the team to implement marketing strategies and activities that consistently achieve critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV, taking guidance from team lead.
* Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to co-create plans for local channel execution, through the creative Hub.
* In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.
* Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans
What You Will Need To Be Successful
* Marketing specialist with a proven background in retail marketing, managing high volume POS assets
* Analytical approach withexperience in performance tracking and optimisation strategies.
* Strong project management skills to collate all local market asks
* Confidence in making decisions within the guidelines of the process, as well as finding opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality.
* Collaborator management and communication skills, with a record of driving collaboration across teams.
* Ability to help on multiple projects combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Channel Management, Channel marketing activation, Content Design, Content Strategy, Developing creative marketing content, Marketing comms plan, Measurement and metrics, POS Management
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.Individuals with an accessibility need may request an adjustment/accommodation related to bps recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process,pleasecontact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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