Overview
Sales Manager - Motor Trade
Location: Newbury
Salary: 40K Basic - £ 60K OTES
Reporting To: General Manager / Dealer Principal
Department: Sales
Job Purpose
To lead and manage the sales team in delivering outstanding results, ensuring sales targets are met or exceeded. Responsible for driving profitability, customer satisfaction, and compliance within a franchised or independent motor dealership.
Key Responsibilities
* Manage day-to-day operations of the vehicle sales department.
* Drive new and used car sales performance in line with targets and forecasts.
* Recruit, train, mentor, and develop sales executives.
* Monitor and manage individual and team KPIs (e.g., enquiry conversion, profit per unit, finance penetration).
* Maintain high levels of customer satisfaction (CSI) and ensure compliance with brand standards.
* Oversee vehicle stock levels, including ordering, pricing, and ageing.
* Implement and monitor effective sales processes and CRM usage.
* Liaise with manufacturers, finance partners, and marketing teams to support campaigns and dealership promotions.
* Conduct regular sales meetings and performance reviews.
* Ensure FCA compliance and adherence to company and industry standards.
Key Skills & Competencies
* Strong leadership and people management skills.
* Proven track record of achieving and exceeding sales targets.
* In-depth understanding of motor trade retail operations.
* Excellent communication and negotiation skills.
* High level of commercial awareness and analytical ability.
* Ability to motivate and influence others.
* Proficient in DMS and CRM systems (e.g., Pinnacle, Kerridge, DealerWeb).
Qualifications & Experience
* Minimum 3-5 years in a sales leadership role within the motor trade.
* Previous experience as a Business Manager, Assistant Sales Manager, or Sales Controller preferred.
* FCA accreditation and understanding of finance and insurance products.
* Full UK driving licence.
Working Hours
* Typically Monday-Saturday with a day off during the week.
* Weekend and occasional evening work expected.
What We Offer
* Competitive basic salary with uncapped OTE.
* Company car and fuel allowance.
* Manufacturer and performance-based incentives.
* Ongoing training and career development.
* Pension and other company benefits.
#J-18808-Ljbffr