HeadofMarketingWokinghamPerm-£50-60K WearepartneringwithaleadingUKB2Bservicesprovider,asitentersitsnextphaseofcommercialgrowth.Theyareseekinga HeadofMarketing totransformmarketingintoarevenue-generatingfunction.Thisrolefocuseson pipeline,performance,andmeasurablegrowth. Thisisuniqueopportunitytohaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioningandfuturegrowthofthiswell-establishedsuccessfulbusiness,amarketeersdream,withapeoplefocussedculture TheRole ReportingtotheManagingDirectorandleadingateamof7youll: Defineandexecutefull-funnelmarketingstrategy Alignmarketinginitiativesdirectlywithsalesoutcomes OptimiseCRManddata-ledprocesses(MSDynamics) Implementpredictiveleadscoringandintelligentsegmentation Drivecampaignpersonalisationandconversionrateoptimisation LeverageAItoolsforcontentcreationandautomation CollaboratecloselywithSalesonpipelinegrowth Representthebusinessatindustryeventsandstrategicpartnerships Youwillhaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioning. CandidateProfile Wearelookingforacommercially-focused,data-drivenmarketingleaderwho: Has5yearsexperienceinB2BmarketingwithdemonstrableROI Soliddigitalmarketingbackground-SEO/PPC/socialmediaandemailcampaigns Understandsoutboundgrowthandaccount-basedmarketing HasdeepCRMexpertise,ideallyMSDynamics IsproficientinleveragingAItoolsformarketinginitiatives Combinescreativitywithcommercialrigour Thrivesinhigh-growth,fast-pacedenvironments Experienceinbuyerintentmarketing,productmarketing,PR,orvideocasestudyproductionisadvantageous. WhyThisRole Significantautonomyandstrategicinfluence Directlinkbetweenmarketingstrategyandrevenueperformance Opportunitytoleadabest-in-classrevenueengine Competitivesalarywithgrowth-linkedincentives 22daysholidayplusbankholidaysandpension